JUSTIN MORRIS
Summary
Sales Director with over 16 years of leadership experience in transforming sales organizations into high-performing teams. Renowned for building accountability-driven cultures and leveraging technology to drive scalable revenue growth.
Overview
17
17
years of professional experience
Work History
Director of Sales
JAN-PRO of the Western Carolinas
11.2025 - Current
- Established first structured sales accountability framework, introducing KPIs, scorecards, coaching cadence, and measurable performance expectations to enhance sales performance.
- Increased departmental sales by 25% through disciplined coaching, accountability, and process optimization.
- Negotiated enterprise opportunities exceeding $1 million in annual contract value.
- Redesigned sales compensation to better align incentives with organizational growth objectives.
- Implemented CRM lead-management standards across a database exceeding 15,000 commercial prospects.
- Evaluated and implemented AI-assisted workflows, power dialing, automation, and CRM enhancements to improve prospecting efficiency.
- Benchmarked top-performing JAN-PRO markets to redesign sales structure, lead management, customer engagement, and follow-up strategy.
- Collaborated with executive leadership on recruiting strategy, organizational design, marketing ROI, and long-term growth initiatives to align sales objectives with overall business goals.
Commercial Cleaning Consultant
JAN-PRO of the Western Carolinas
Greenville, SC
01.2025 - 11.2025
- Conducted site assessments to determine cleaning needs and service options.
- Developed customized cleaning plans based on client requirements and preferences.
- Managed client relationships, addressing concerns and ensuring satisfaction regularly.
Progressive Sales Leadership Career
AT&T
01.2010 - 01.2025
- Promoted through multiple leadership roles reflecting consistent performance improvement.
- Transformed one of the market's lowest-performing locations from last place to #3 in the regional Summit performance rankings.
- Finished #2 nationally among Level III retail locations.
- Led teams of up to 15 direct reports across Anderson, Greenville, Spartanburg, and Hartwell.
- Recruited 20+ sales professionals and coached 40+ to enhance team capabilities and performance.
- Developed talent that advanced into senior leadership at Johnson Controls.
- Established trust as a leader by effectively resolving executive customer escalations through relationship building and conflict resolution.
- Negotiated an enterprise mobility deployment supporting 200+ wireless devices.
Education
High School Diploma -
Armwood High Schol
Tampa, FL06-2005
Skills
- Sales Leadership
- Commercial B2B Sales
- Sales Operations
- Revenue Growth
- Executive Negotiation
- CRM Strategy
- Process Improvement
- Strategic Planning
- Change Management
- Sales Coaching
- Leadership Development
- Executive Communication
Executive Impact
- Maintained an active commercial pipeline averaging approximately $60,000 in monthly opportunities.
- Closed one of the largest commercial agreements in company history generating $200,000+ in annual recurring revenue.
- Recruited 20+ sales professionals and coached 40+ throughout a progressive leadership career
Timeline
Director of Sales
JAN-PRO of the Western Carolinas
11.2025 - Current
Commercial Cleaning Consultant
JAN-PRO of the Western Carolinas
01.2025 - 11.2025
Progressive Sales Leadership Career
AT&T
01.2010 - 01.2025
High School Diploma -
Armwood High Schol