Jenny Last Name

Fullerton,CA

Summary

Experienced District Sales Manager with over 10 years in retail, specializing in multi-store management, sales operations, and strategic planning within the cannabis industry. Proven expertise in creating and implementing SOPs, driving sales performance, and ensuring regulatory compliance. Skilled in hiring, training, and developing top-performing teams across multiple regions, while collaborating with various departments, including marketing, IT, HR, and maintenance, to optimize business processes. Adept at managing high-volume stores, achieving over $1,000,000 in monthly revenue, and consistently meeting or exceeding sales targets. Now seeking to bring operational leadership and sales expertise to a Sales Operations Manager role. Multi-talented District Sales Manager focused on turning around low-performance territories. Highly effective at developing and implementing improvement plans. Enthusiastic about taking on challenging markets.

Overview

years of professional experience

Certification

Work History

District Sales Manager

HAVEN

LONG BEACH, CA

11.2022 - Current

Manage a portfolio of 10 retail stores across key California locations, including Long Beach, San Bernardino, Porterville, Fresno, Orange County, and Los Angeles, ensuring all locations meet performance benchmarks and adhere to strict regulatory standards.
Spearhead the creation and implementation of Standard Operating Procedures (SOPs), improving efficiency, compliance, and consistency across all retail locations.
Conduct in-depth analysis of sales performance metrics, identifying trends and actionable insights to drive revenue growth and optimize store operations.
Oversee the recruitment, onboarding, and ongoing training of staff, focusing on building a team capable of delivering exceptional customer service and achieving sales targets.
Collaborate with various departments, including marketing, to support in-store promotions and brand visibility; IT, to resolve technical issues and optimize systems; and HR, to manage personnel-related concerns.
Played a key role in opening new stores, managing the full setup process, including hiring, training, inventory management, and regulatory compliance.
Drove consistent growth across all stores, with the highest-performing store achieving $1,000,000 in monthly revenue, contributing significantly to the district's overall success.
Fostered a positive work environment, actively building team morale and engagement, leading to higher retention rates, and improved store performance.
Regularly communicate with stakeholders to report on store performance, staff development, and compliance matters, ensuring alignment with the company's strategic goals.
Developed and implemented strategies to increase market share and profitability of the district.
Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
Provided feedback on products, pricing, promotions, marketing campaigns, competitive activities and customer service issues.
Prepared weekly reports on sales activity, successes and areas needing improvement.
Conducted regular meetings with sales staff to review progress against goals.
Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
Implemented incentive programs designed to motivate the sales force within the district.
Monitored inventory levels at retail outlets within the district in order to ensure adequate stock availability for customers.
Participated in trade shows and other promotional events as required by company policy.
Attended weekly regional manager meetings to report on progress against targets set by corporate headquarters.
Created detailed reports summarizing all aspects of district operations including financials, staffing levels and customer feedback.
Evaluated individual store performance against budget projections using analytics software tools.
Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
Recruited new members for the sales team when needed according to established criteria.
Assessed employee performance through regular reviews and documented any areas needing improvement or development.
Organized regional conferences for managers from multiple districts in order to exchange best practices.
Identified potential new markets and customers that could be tapped into for increased revenue growth.
Set clear objectives and helped team members develop plans to achieve quotas.
Led, coached and developed employees to achieve sales goals.
Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
Trained and mentored sales team members in customer relations, customer service and product placement.
Supervised sales strategy, training, team structure, and communication of regional sales program.
Collaborated with clients and management teams to form strategic relationships and resolve unique business problems.
Analyzed data to identify key market trends and opportunities.
Created and maintained sales environment to support business objectives.
Analyzed regional market trends to discover new opportunities for growth.
Supported individual representative performance goals and division benchmarks to maximize sales performance.
Created award-winning programs, strategies and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
Hired and motivated high-performing sales team.
Resolved customer complaints regarding sales and service.
Coached, developed and motivated team to achieve revenue goals.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Used change methodologies to increase sales and led projects for increased productivity.
Oversaw regional and local sales managers and staff.

Store General Manager

Havenly

Long Beach, CA

01.2017 - 11.2022

Led the company's flagship store to consistently achieve $1,000,000 in monthly sales, outperforming other locations.
Managed end-to-end store operations, including sales management, inventory control, staff development, and customer service, ensuring a high standard of performance and compliance
Developed and executed localized marketing strategies to drive foot traffic and improve customer engagement, contributing to increased sales and brand loyalty
Collaborated with IT to resolve system and operational issues promptly, ensuring minimal disruption to store operations and a seamless customer experience
Oversaw inventory management, ensuring accurate stock levels, product placement, and supplier coordination to avoid shortages and ensure product availability
Played a key role in staff development, conducting performance evaluations, providing feedback, and implementing training programs to enhance employee skills and retention
(Highest Volume Location)
Developed and implemented strategies to improve customer service, increase sales, and maximize profitability.
Monitored store operations including inventory control, budgeting, pricing and merchandising.
Maintained a safe working environment by adhering to all safety regulations and policies.
Hired, trained and supervised staff members in accordance with organizational guidelines.
Established performance goals for employees and monitored progress towards those objectives.
Ensured compliance with company policies and procedures as well as applicable laws and regulations.
Resolved customer complaints promptly while maintaining excellent customer service standards.
Implemented cost-saving measures such as energy conservation initiatives or negotiated better terms with vendors.
Conducted regular meetings with staff to discuss new products, services, upcoming events or changes in the organization's policy, procedures.
Prepared detailed reports on store operations such as stock levels, financial performance or employee productivity.
Reviewed daily store activities including cash flow management, expense tracking and shrinkage control.
Evaluated employee performance against established goals on a regular basis.
Provided feedback to team members on their job performance and identified areas of improvement.
Initiated disciplinary action when necessary according to company policies.
Planned monthly work schedules to ensure adequate coverage during peak business hours.
Assisted customers in selecting appropriate merchandise based on individual needs and requirements.
Coordinated with other departments to resolve operational issues quickly and efficiently.
Organized special events such as charity fundraisers or product launches at the store level.
Reduced amount of employee overtime, cutting costs per month.
Reordered inventory when supplies dropped below predetermined levels.
Managed inventory tracking and physical inventory counts to minimize loss.
Trained and mentored associates to teach daily tasks and procedures.
Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
Updated and maintained store signage and displays.
Strengthened work flow productivity by hiring, managing and developing top talent.
Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
Oversaw storewide merchandising benchmarks to maintain operational excellence.
Structured HR consulting services to support clients during organizational developments and changes.

Education

High School Diploma -

Rancho Alamitos High School

Garden Grove, CA

06-2005

Skills

Sales Operations & Strategy: Expertise in developing sales strategies, analyzing performance data, and adjusting tactics to meet revenue goals across multiple stores
Team Leadership and Development: Proven ability to recruit, train, and lead high-performing teams, fostering a culture of success and collaboration
Multi-Store Management: Extensive experience managing up to 10 retail locations simultaneously, ensuring consistent operations, brand representation, and customer experience
SOP Development and Implementation: Skilled in creating and implementing operational procedures that improve efficiency, standardization, and regulatory compliance
Compliance and Regulation: Deep understanding of cannabis industry regulations, and adherence to compliance protocols across multiple jurisdictions

Cross-Departmental Collaboration: An effective communicator, working closely with marketing, HR, IT, and maintenance departments to align operational goals and resolve issues
Inventory and Vendor Management: Expertise in inventory control and coordination with vendors to ensure optimal stock levels and product availability
Marketing & Customer Engagement: Collaborated on in-store promotions and customer engagement strategies, contributing to increased foot traffic, and improved sales performance
HR & Performance Management: Experience in handling HR functions, including hiring, training, performance evaluations, and conflict resolution

Certification

CPR Certified

Languages

Spanish

Professional

References

References available upon request.

Timeline