Kaileigh McCann
Beavercreek,OH
Summary
Experienced communication professional with a background in strategic planning, digital marketing, and content creation within higher education. Skilled in developing clear, mission-aligned messaging that supports alumni relations, donor engagement, and institutional goals. Known for a collaborative approach to project management and a thoughtful eye for storytelling that connects with diverse audiences.
Overview
6
6
years of professional experience
Work History
Director of Advancement Strategic Communication
Cedarville University
08.2022 - Current
- Develop and execute communication strategies that support donor engagement, alumni relations, and fundraising initiatives.
- Craft tailored messaging and campaigns that clearly articulate the institution’s mission and impact for key audiences.
- Oversee audience segmentation and journey mapping to ensure effective, targeted outreach across all channels.
- Manage the production and distribution of digital and print materials, maintaining consistent branding and tone.
- Track performance metrics to continuously refine strategies and improve results.
Communication Manager
Cedarville University
04.2020 - 08.2022
- Spearheaded a month-long, 15-city national tour communication strategy—integrating digital, print, and in-person messaging—to boost donor support and student recruitment, working closely with advancement, enrollment, and events teams.
- Designed and produced annual impact reports that use storytelling, data visualization, and key milestones to illustrate donors' contributions.
Coordinator for Regional Events & Communication
Cedarville University
05.2019 - 04.2020
- Plan and execute 10+ regional events annually to strengthen alumni engagement and build community beyond Cedarville’s campus.
- Manage alumni social media channels, overseeing strategy, content creation, and audience engagement.
Education
MBA -
Cedarville University
Cedarville, OH05-2022
Bachelor of Arts - Marketing
Indiana Wesleyan University
Marion, IN05-2012
Skills
Strategic Communication Planning
Digital Marketing and Social Media Management
Event Planning and Coordination
Content Creation and Editing
Proficiency in Microsoft Office 365, Google Suite, Slate, Sprout Social, Constant Contact, and Adobe Creative Suite
Project Management and Team Leadership
Timeline
Director of Advancement Strategic Communication
Cedarville University
08.2022 - Current
Communication Manager
Cedarville University
04.2020 - 08.2022
Coordinator for Regional Events & Communication
Cedarville University
05.2019 - 04.2020
MBA -
Cedarville University
Bachelor of Arts - Marketing
Indiana Wesleyan University
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