Kelly A O'Connell

Achieved top sales producer status in Cape Coral for Signature homes within Traditions Series.

• Generated average of $14 million annually in closed new home sales.
• Expertise in prequalifying potential home buyers through engaging and informative dialogue.
• Consulted with home buyers and superintendent to articulate building progress clearly.
• Launched marketing campaigns harnessing social media and networking to amplify visibility.
• Nurtured relationships with realtors to enhance referral network.

• Completed extensive training program for New Home Star, enhancing performance outcomes
• Facilitated sales of spot lots in North Port, FL, strengthening market presence.
• Guided clients through market conditions and preferred lender options.

Established Marketing Department, overseeing 24 communities and 8,000 units.

• Managed media planning, SEO/SEM strategies, and PPC campaigns to enhance ROI.
• Implemented reputation management initiatives, social media strategies, and customer surveys.
• Conducted market analysis for due diligence on new acquisitions.
• Delivered ongoing sales training and mentoring for associates quarterly.

Managed nine residential leasing departments comprising nearly 3,000 apartment homes.

• Executed media planning and analysis, achieving 25% reduction in costs while maximizing ROI.
• Crafted comprehensive marketing plans incorporating pricing and lease-up approaches.
• Established brand marketing collateral to enhance brand awareness across various platforms.
• Implemented SEO/SEM campaigns, boosting web visibility by 82% through targeted keywords.

Contributed to increase in Independent Living occupancy from 82% to 97%.

• Maintained full occupancy for AL/ALZ by conducting health assessments.
• Facilitated transfers to Assisted Living through outreach to local hospitals.
• Developed and marketed educational programs to attract prospective residents and families.

Consulted with regional property managers across 14 properties, managing 5,209 units.

• Oversaw media planning and analysis, achieving a 25% reduction in media costs.
• Designed targeted marketing strategies, attaining 97% average portfolio performance.
• Organized and presented quarterly sales meetings for a national portfolio.
• Directed media planning and execution, enhancing sales processes and training initiatives.
• Executed national technology CRM programs to improve operational efficiency.