Kara Yanoff
Hudson,OH
Summary
Strategic sales and marketing leader with a strong record of driving revenue growth and leading successful product launches in the biopharmaceutical sector. Recognized for exceptional performance, including national accolades for launch excellence and consistent achievement in exceeding sales targets.
Overview
19
19
years of professional experience
Work History
Therapeutic Specialist
Insmed
07.2024 - Current
- Drove adoption and market penetration for newly launched therapies in competitive specialty markets, increasing patient access
- Delivered 185% to goal during major product launch
- Recognized as National Launch Excellence Leader
- Top performer in new prescriber acquisition and market expansion
- Led commercial strategy for pulmonary and infectious disease accounts in Northeast Ohio, enhancing market presence
- Influenced cross-functional stakeholders (marketing, market access, medical) to align on account strategy, streamlining collaborative efforts
- Execute targeted marketing initiatives including peer-to-peer programs and clinical education
- Region Leader for 5 consecutive quarters (2024–2025)
Cardiopulmonary Specialist, Key Account Manager
United Therapeutics
03.2021 - 07.2024
- Directed strategic growth initiatives within complex health systems and accredited specialty centers to enhance therapy access
- Developed and executed account-based marketing strategies to expand therapy adoption
- Partnered with leadership and marketing teams to refine field execution and enhance messaging effectiveness
- Functioned as key liaison to connect field insights and brand strategy.
- Achieved President’s Club status by ranking #4 nationally among peers.
- Region Leader & Field Marketing Consultant (2022)
- Led national speaker bureau strategy and execution to elevate brand presence and engagement (2021–2023)
- Chosen for Director Preceptorship Program.
Territory Manager
United Therapeutics
06.2018 - 03.2021
- Drove revenue growth through strategic engagement with providers, enhancing partnerships and expanding service offerings
- Increased product growth by 137%–154% (2019)
- Received recognition for achieving the highest growth metrics in Q4 2019
- Managed territory business strategy, targeting key segments and planning for growth to maximize market penetration
- Led training initiatives for district staff, improving team knowledge and effectiveness in executing territory plans.
Clinical Specialist
Genentech
06.2016 - 06.2018
- Executed launch strategy for first-in-class biologic therapy, enhancing market entry effectiveness
- Built infusion network infrastructure and expanded access through strategic partnerships
- Aligned clinical and commercial priorities through collaboration with cross-functional teams, improving operational synergy
- Drove initiatives that increased new prescriber growth, contributing to expanded market reach.
- Ranked in top 20% nationally for performance metrics.
- Chosen for Culture & Values Team to promote organizational values.
Sales Representative
GlaxoSmithKline
01.2007 - 04.2008
- Achieved #1 ranking for lead product performance through targeted sales initiatives
- Consistently exceeded quarterly sales targets
- Delivered strong performance through clinical selling and provider engagement
- Executed territory sales and marketing strategy across multiple specialties to drive market penetration
Education
Bachelor of Science - Psychology, International Business, Global Selling, Sales Management
University of Akron
Skills
- Product launch
- Market analysis
- Competitive analysis
- Account strategy
- Data interpretation
- Cross-functional collaboration
- Stakeholder engagement
Awards
- President’s Club (2021)
- National Launch Excellence Recognition
- Shining Star Award (2019)
- Multiple National Sales & Growth Awards
Core Leadership Competencies
- Commercial Strategy & Execution
- Product Launch Leadership
- Key Account & Market Development
- Cross-functional Team Leadership
- Sales Force Effectiveness
- Market Access & Reimbursement Strategy
- HCP Engagement & KOL Development
- Data-Driven Decision Making
Timeline
Therapeutic Specialist
Insmed
07.2024 - Current
Cardiopulmonary Specialist, Key Account Manager
United Therapeutics
03.2021 - 07.2024
Territory Manager
United Therapeutics
06.2018 - 03.2021
Clinical Specialist
Genentech
06.2016 - 06.2018
Sales Representative
GlaxoSmithKline
01.2007 - 04.2008
Bachelor of Science - Psychology, International Business, Global Selling, Sales Management
University of Akron