Summary
Overview
Work History
Education
Skills
Timeline
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Karen Loveland

Evanston,IL

Summary

Accomplished sales professional with extensive experience in creating strong partnerships on the regional and national level.

Sales leader with deep knowledge of strategic sales development and revenue building by establishing strong relationships with clients to drive revenue growth and sales goals.

Overview

26
26
years of professional experience

Work History

Sales Design Consultant

John Rosselli & Associates
Chicago, IL
04.2023 - Current
  • Proactively engage and consult with the Design and Architecture community with selection of products, information and customization to reach desired design goals.
  • Deliver high level of service to clients to nurture sales relationships for future growth, while actively seeking and developing new opportunities.
  • Develop a profound understanding of luxury interiors within a diverse, multiline portfolio within custom furniture&lighting.
  • Ensure impeccable attention to detail in generating accurate quotes, proposals and follow up.
  • Adeptly have become "the Furniture&Lighting Specialist", offering clients a seamless and exceptional experience with a high level of sophistication&expertise.

Executive Sales Director

Hearst Design Collection Hearst Magazines&Digital
Chicago, IL
07.1998 - 02.2023
  • Top-preforming Sales Brand Builder, Strategic Marketer, Creative Storyteller and Sales Leader across multiple categories.
  • Ideated and created strategic partnerships to enhance clients business awareness, engagement and KPI's.
  • Maintained and built strong relationships through excellent client service.
  • Proven sales track record with print/experiential&digital partnerships within the design, trade, luxury goods, finance, building products, appliance, plumbing, retail, lighting and CPG space.
  • Experience in working directly with clients on regional&local strategy to enhance visibility.
  • Mentored Junior Sales staff with training and coaching
  • Identified new markets for product expansion.
  • Participated in corporate sales trainings to improve skill set and learn new digital products technology&capabilities.
  • Used strong negotiation and persuasion skills to collaborate with advertising partners for consistent revenue growth
  • Named Sales Person of The Year-2021 being 215% over quota.
  • Managed and grew $2MM+ territory by building and maintaining excellent relationships, working closely with Management, Marketing, Brand and PR agencies to build cross platform content solutions to drive revenue.

Midwest Director/Town&Country Digital/Magazine

Hearst Luxury Collection
Chicago, IL
02.2019 - 02.2021
  • Town&Country added to Hearst Design Collection-Sold 4 brands and 4 Digital platforms; Elle Decor, House Beautiful and Veranda.
  • Oversaw advertising sales for Midwest accounts including, travel, finance, jewelry, home and design.
  • Sold and negotiated first to market sponsorships, virtual events and custom/native partnerships.

Midwest Manager

Hearst-Victoria &Redbook
Chicago, IL
10.1999 - 10.2001
  • Managed and mentored staff of two.
  • Responsible for hitting Chicago office quota, collectively.
  • Trained and accompanied sales representatives on sales calls/presentations.

Midwest Manager

Hearst-Good Housekeeping
Chicago, IL
07.1998 - 10.1999
  • Midwest Beauty and Health Director
  • Responsible for all print sales&partnerships with The Good Housekeeping Seal of Approval

Education

Bachelor of Science - Communications And Media

Indiana University Bloomington
Bloomington, IN
05.1985

Skills

  • Experienced sales leader in building and maintaining excellent client relationships
  • Creative and consultative selling to build brand awareness and presence in the marketplace
  • Communication and presentation skills
  • Collaboration with clients on regional events
  • Sales strategy development and execution
  • Sales forecasting and reporting
  • Sales training and coaching/mentoring
  • Team leadership, problem solving and decision making

Timeline

Sales Design Consultant

John Rosselli & Associates
04.2023 - Current

Midwest Director/Town&Country Digital/Magazine

Hearst Luxury Collection
02.2019 - 02.2021

Midwest Manager

Hearst-Victoria &Redbook
10.1999 - 10.2001

Executive Sales Director

Hearst Design Collection Hearst Magazines&Digital
07.1998 - 02.2023

Midwest Manager

Hearst-Good Housekeeping
07.1998 - 10.1999

Bachelor of Science - Communications And Media

Indiana University Bloomington

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Karen Loveland