Karen Hay
Clarksville,TN
Summary
Dynamic, results-driven marketing and sales professional with 25+ years of experience guiding families, clients, and prospects through complex decisions in senior living, healthcare, and hospice. Expert in remote consultative sales, CRM management, and inbound lead conversion. Known for delivering empathetic, clear guidance while achieving record-breaking occupancy and engagement milestones. Skilled in digital marketing, campaign strategy, outreach coordination, and performance metrics. Thrives in independent remote environments while collaborating across teams.
Overview
24
24
years of professional experience
Work History
Community Engagement Director
Phoenix Senior Living
08.2024 - 03.2025
- Built strong relationships with residents, families, and community partners.
- Delivered presentations and guidance for family care decisions.
- Oversaw office operations, HR tasks, and resident communications.
- Monitored performance metrics to improve engagement and satisfaction.
- Directed initiatives to enhance community outreach and program participation.
Sales & Marketing Director
Charter Senior Living
09.2021 - 11.2023
- Managed inbound/outbound inquiries, guiding families through care placement options.
- Provided virtual and in-person tours and consultative guidance.
- Maintained CRM pipelines and monitored lead conversion metrics.
- Designed marketing campaigns to increase occupancy, visibility, and engagement.
- Collaborated with operations and clinical teams for seamless transitions.
- Highlight: Achieved 100% occupancy for the facility, maintained for over 90 days—a milestone not reached in over 10 years.
- Key Achievements: - Lead Response Optimization: Reduced response time, increasing conversion rates.
- Digital Engagement Growth: Boosted online engagement and virtual tour attendance.
- Marketing ROI: Developed targeted campaigns maximizing efficiency and awareness.
Account Executive
Adoration Home Health & Hospice
04.2019 - 09.2021
- Oversaw territory communications, educating providers and families on services.
- Conducted consultative meetings and virtual sessions.
- Maintained CRM records for referrals and follow-ups.
- Key Achievements: - Developed high-value referral networks through empathy-driven engagement.
- Enhanced lead tracking accuracy and follow-up efficiency.
Marketing Specialist
U.S. Army MWR
02.2017 - 04.2019
- Crafted marketing plans and materials for targeted audiences.
- Coordinated promotional events and presentations.
Executive Director
Priority Hospice Care Foundation, LLC
01.2005 - 09.2008
- Supported patients and families through hospice care decisions.
- Developed marketing and outreach strategies to increase referrals.
Admissions & Marketing Director
The Cornelia House
04.2001 - 11.2005
- Managed inbound inquiries and guided families through admissions.
- Strengthened referral relationships to support census growth.
Education
Business Administration -
University of Tennessee
Skills
- Sales & Client Engagement: Remote Consultative Sales Lead Management Family Guidance
- Marketing & Outreach: Campaign Strategy Digital & Social Media Event Planning
- Operations & Leadership: Team Leadership HR & Staff Management Performance Metrics
COVER LETTER
- Dear Hiring Manager
- I am excited to apply for the Work From Home Family Advisor position at A Place For Mom. Over the past 25 years, I have dedicated my career to helping families navigate some of the most important and often emotional decisions in their lives—finding the right care and support for aging loved ones. I understand firsthand how overwhelming these choices can feel, and I take pride in guiding families with empathy, patience, and clarity.
- Most recently, I served as Community Engagement Director and Business Office Manager at Phoenix Senior Living until March 14, 2025. I worked closely with residents and families to ensure their needs were understood and met, overseeing communications, coordinating services, and providing personalized solutions that deliver peace of mind and confidence. This experience strengthened my ability to connect with families virtually and over the phone, making me highly effective in a remote, work-from-home environment.
- Previously, as Sales & Marketing Director at Charter Senior Living, I led efforts that achieved 100% occupancy for the facility, maintained for over 90 days—a milestone not reached in more than a decade.
- Highlight: Helping families find comfort and trust in their decisions has always been my most rewarding achievement.
- I thrive in roles where I can listen carefully, provide guidance, and offer solutions tailored to each family’s unique situation. Joining A Place For Mom would allow me to continue this work on a national scale, helping families feel supported, informed, and confident—even from the comfort of my home office.
- Thank you for considering my application. I would welcome the opportunity to bring my experience, empathy, and dedication to your team.
- Warm regards, Karen D. Hay
Timeline
Community Engagement Director
Phoenix Senior Living
08.2024 - 03.2025
Sales & Marketing Director
Charter Senior Living
09.2021 - 11.2023
Account Executive
Adoration Home Health & Hospice
04.2019 - 09.2021
Marketing Specialist
U.S. Army MWR
02.2017 - 04.2019
Executive Director
Priority Hospice Care Foundation, LLC
01.2005 - 09.2008
Admissions & Marketing Director
The Cornelia House
04.2001 - 11.2005
Business Administration -
University of Tennessee