Karen R Kinney
Melbourne ,FL
Summary
Self motivated skilled Retail Sales Operations Manager well-versed in the CPG industry, sales, marketing, communication, account management, in store processes, training and team development.
Overview
24
24
years of professional experience
Work History
District Retail Sales Manager
Ferrara Candy
Remote
05.2022 - Current
- Lead, coach and mentors a team of sales professionals in a region calling on big box retailers to grow the business in store as the last point of the CPG process to point of purchase.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Implementation of continuous improvements to exceed team goals and have the right team in place. Developed an audit process for company to hold accountability of performance of entire field team.
- Implemented systems and processes to increase sales and productivity of field team.
- Analyze data to increase sales and growth and leveraging it to make adjustments and improve in store performance from an item to an entire seasonal perspective.
- Collaborate with marketing team to create uniformity between advertising messages and retail incentives for in store displays and point of sale. Field liaison to improve functionality and design.
- Interview, hire and train all new hires into entire field team. Develop more efficient routes and ways of working. Analyze business to hold better routes.
- Walmart liaison between two home offices to the field team streamlining communication and priorities. And developing team KPIs. VOLT manager for company and liaison for Walmart.
- The point person for MOD updates, in store item issues for correction, in store features/displays for incremental selling opportunities for field teams or home office force outs to plan for.
- Provide field feedback to company SLT by way of weekly field observations and sales wins. Resulting in new POS and marketing for in store use.
- Hold, craft and present selling material on weekly sales team calls for management and field team reps communicating priorities and expectations.
- Developed all new hire training for retail team division. Recognized with winning a company award for new process.
Field Sales Representative/Corporate Trainer
Nestle USA
05.2011 - 05.2022
- Field sales representative calling on global and regional grocery retailers promoting/selling/securing displays for a vast portfolio of products for the world’s largest Food and Beverage company.
- Merchandise products to compliance and focus on improved inventory and shelf conditions by correcting voids, new items, rotate and resolve out-of-stocks.
- Corporate trainer and mentor for new and seasoned sales representatives.
- Sold in and manage events for Nestle Purina with stores and local animal rescue groups.
- Regularly communicate with sales leadership and internal partners on performance, insights and trends.
- Maintains my current distributor relationships in stores to grow my business and get products routed and delivered timely.
- Collaborates with fellow team members and regional team members as point person and presents necessary information at meetings and over conference calls.
- Territory sales planning and analyzing my market to grow business to achieve key performance metrics.
- Part of continuous improvement committee that meets and submits ideas and resolutions. I represent for my region.
- Was selected and tasked to be on a team for a new in store use app development technology. This new technology is used company wide everyday by in store reps.
- Sales Associate of the year award 2014
- Maximized sales through effective client relationship development, resulting in consistent ranking in top 10% of company.
- Use Data to drive results in my territory to grow my teams numbers and achieve KPIs.
Store Manager
Elder-Beerman
11.2000 - 05.2011
- Lead, coach and mentors a team of sales professionals in a region calling on big box retailers to grow the business in store as the last point of the CPG process to point of purchase.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Implementation of continuous improvements to exceed team goals and have the right team in place. Developed an audit process for company to hold accountability of performance of entire field team.
- Implemented systems and processes to increase sales and productivity of field team.
- Analyze data to increase sales and growth and leveraging it to make adjustments and improve in store performance from an item to an entire seasonal perspective.
- Collaborate with marketing team to create uniformity between advertising messages and retail incentives for in store displays and point of sale. Field liaison to improve functionality and design.
- Interview, hire and train all new hires into entire field team. Develop more efficient routes and ways of working. Analyze business to hold better routes.
- Walmart liaison between two home offices to the field team streamlining communication and priorities. And developing team KPIs. VOLT manager for company and liaison for Walmart.
- The point person for MOD updates, in store item issues for correction, in store features/displays for incremental selling opportunities for field teams or home office force outs to plan for.
- Provide field feedback to company SLT by way of weekly field observations and sales wins. Resulting in new POS and marketing for in store use.
- Hold, craft and present selling material on weekly sales team calls for management and field team reps communicating priorities and expectations.
- Developed all new hire training for retail team division. Recognized with winning a company award for new process.
Education
BBA - Marketing
Marshall University
Huntington, WVSkills
- Energetic and driven
- Merchandising and in store retail execution
- Peer Mentor
- Manage KPI goals and expectations
- Networking
- Coaching to improve talent
- Strong interpersonal skills
- P&L Management
- Presentation building
- Leverage data for opportunities and growth
- Leading an engaged team
- POS development from conception to execution
- Operations management for total retail direct team
- Manage and develop communication from home office to field team as priorities
- 15 years Walmart in store retail execution & knowledge expert VOLT company manager and Liaison
- Confections and CPG vast background
Timeline
District Retail Sales Manager
Ferrara Candy
05.2022 - Current
Field Sales Representative/Corporate Trainer
Nestle USA
05.2011 - 05.2022
Store Manager
Elder-Beerman
11.2000 - 05.2011
BBA - Marketing
Marshall University