Karla S. Ocanas
Dallas,TX
Summary
Innovative media sales specialist committed to achieving measurable revenue growth at Univision by integrating 18 years of Hispanic media sales achievements with creative production proficiency across TV, radio, digital, and OTT.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Market Lead DFW
Latino Media Network
Dallas, TX
04.2025 - Current
- Lead all sales and growth strategy for the Dallas–Fort Worth market.
- Built new client base in first quarter with consistent month-over-month growth.
- Develop high-impact campaigns connecting local advertisers to regional audiences in Texas, Chicago, Miami, Los Angeles, and Las Vegas.
- Sell Univision TUDN sports content across streaming, OTT, and promotional platforms.
Account Executive
Estrella Media
Dallas, TX
01.2021 - 01.2025
- Achieved #2 ranking in EM markets for Digital/OTT billing, contributing over 20% of personal total billing.
- Delivered integrated cross-platform campaigns across radio, TV, digital, and OTT, driving measurable client ROI.
- Prospected and converted over 50 qualified leads, leading Dallas market in new business development.
- Created impactful executive-level presentations for high-stakes client pitches.
- Developed dynamic promotional concepts that became ongoing station initiatives, enhancing incremental revenue.
- Secured 100% share of spend from up to 60% of managed accounts.
Membership Representative
The Nielsen Company
Phoenix, AZ
01.2019 - 01.2021
- Consistently exceeded monthly recruitment goals, earning recognition as a top performer.
- Led a team conducting audio and media research surveys across multiple markets, enhancing measurement accuracy.
Account Executive, CDMC
Univision Communications
Las Vegas, NV
01.2012 - 01.2018
- Managed premium regional and agency accounts in competitive, multicultural market.
- Transitioned key accounts to dynamic non-linear and social campaigns, establishing Univision as a cross-platform partner.
- Increased account revenue by 35% year over year.
- Expanded live mix sponsorships from 2 to 4 per week per client, enhancing engagement and ROI.
Multi-Market Coordinator
Univision Communications
Dallas, TX
01.2009 - 01.2012
- Coordinated cross-market campaigns across 10+ Univision markets, ensuring timely delivery of creative, copy, and assets.
- Partnered with promotions and sales to standardize packages and reporting for regional advertisers.
- Managed promotional execution for multi-market clients, aligning deliverables across stations and markets.
TV Production Assistant Manager
Liberman Broadcasting
Dallas, TX
01.2007 - 01.2010
- Executed production and editing of 70% of station commercials and infomercials, guaranteeing on-time delivery under stringent deadlines.
- Managed communication between departments to streamline workflow and efficiency.
- Facilitated talent coordination, including scheduling rehearsals and managing arrivals.
Creative Services / Promotions Tech
Univision Radio
Dallas, TX
01.2009 - 12.2009
- Elevated AM engagement by 300% through proactive social media campaigns; facilitated content development and reporting.
Education
B.A. - International Business
Universidad Autonoma de Tamaulipas
MexicoA.A.S. - Video Production & Broadcast Engineering
The Art Institute of Dallas
Dallas, TXSkills
- New business development
- Account growth
- Cross-platform sales ( Digital , OTT )
- Media sales
- Campaign management
- Promotions and event marketing
- Creative production and editing
- Bilingual communication
- Market analysis
- Key account management
- Lead generation strategies
- Creative problem solving
- Relationship building and negotiation
Websites
Certification
- CDMC.
- FASHION COLLABORATOR
Affiliations
- FASHION COLLABORATOR
- TEATRO DALLAS FORMER BOARD MEMBER
- HIKING
- PLEASANT NAVIDAD CO-FOUNDER
- DOG RESCUE ADVOCATE
Accomplishments
- ACTING CARRER
- THEATER IN LAS VEGAS WITH STANDING O.
- FILMS SHOWN IN THEATERS
Timeline
Market Lead DFW
Latino Media Network
04.2025 - Current
Account Executive
Estrella Media
01.2021 - 01.2025
Membership Representative
The Nielsen Company
01.2019 - 01.2021
Account Executive, CDMC
Univision Communications
01.2012 - 01.2018
Multi-Market Coordinator
Univision Communications
01.2009 - 01.2012
Creative Services / Promotions Tech
Univision Radio
01.2009 - 12.2009
TV Production Assistant Manager
Liberman Broadcasting
01.2007 - 01.2010
B.A. - International Business
Universidad Autonoma de Tamaulipas
A.A.S. - Video Production & Broadcast Engineering
The Art Institute of Dallas
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