Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
KAS GUNARATHNE

KAS GUNARATHNE

Seattle,WA

Summary

McKinsey & Co. trained senior marketing leader with 17+ years of experience across FMCG, CPG, and QSR, bringing local United States market experience together with extensive international leadership across the UK and Asia. Known for leading organizational turnarounds, accelerating revenue growth, and delivering profitable business transformation, I have led, managed, developed, and executed targeted commercial, eCommerce, and digital initiatives that enhanced profitability and strengthened brand performance. My expertise spans P&L management, digital commerce, CRM, SEO, marketing strategy, operations planning, and data driven decision making. Recognized for strategic thinking, critical thinking, and strong leadership, I have launched new business models, identified high growth market opportunities, and led digital transformation programs that delivered measurable commercial results. A creative, high impact leader with exceptional communication and interpersonal skills, I consistently drive growth by building high performing teams, aligning cross functional stakeholders, simplifying execution, and delivering results in fast paced, competitive environments.

Overview

17
17
years of professional experience

Work History

Director of Marketing & Revenue

Domino's
Ann Arbor , Michigan
09.2024 - 07.2026
  • Leading multiple revenue verticals including Digital, E-Commerce, App, Aggregators, Call Center, and Dine-In, achieving 40% average YoY revenue growth on same-store sales.
  • Developed and executed integrated marketing strategies, enhancing brand visibility and customer engagement.
  • Two consecutive Golden Franny Awards for the APAC region (2025 & 2026)
  • Launched targeted campaigns leveraging CRM systems and SEO, increasing CSAT by 0.2 points in 6 months.
  • Managed cross-functional teams, furthering leadership, communication, and interpersonal skills while accelerating profitability.
  • Board member of Domino's Sri Lanka, contributing to strategic planning and critical decision-making.
  • QSR

Head of Marketing & Trade Marketing | Asst. Vice President

Ceylon Cold Stores PLC. (Elephant House) | John Keells Holdings PLC
Sri Lanka
03.2013 - 09.2024
  • Led strategies that achieved 12% average YoY volume growth over four years, significantly enhancing market share.
  • Developed and executed cost optimization and operational efficiencies, doubling EBIT in four years.
  • Researched, launched, and implemented two McKinsey-backed use cases for distributor margin management and assortment selling.
  • Relaunched the IMORICH brand, achieving sevenfold volume growth over five years through targeted campaigns and digital engagement.
  • Executed a high-impact brand partnership with Warner Bros. to enhance visibility, engagement, and customer loyalty.
  • Managed cross-functional teams and furthered leadership and creativity, driving measurable business results.
  • Sri Lanka's Largest Food & Beverage CPG company
  • CPG

Product Executive (Product managment)

Mobitel
Berkshire, United Kingdom
06.2009 - 03.2013
  • Led cross-functional teams to enhance customer engagement strategies.
  • Coordinated market analysis to identify emerging trends and consumer needs in online retailing.
  • Conducted regular performance reviews to assess team effectiveness and drive improvement.
  • Established partnerships with key industry players to expand brand presence and influence.
  • Implemented campaigns and promotions to help with developing goods and service

Education

Masters - Business Administration

Cardiff University
Wales, United Kingdom
06-2013

Chartered Post Graduate Diploma - Marketing

Chartered Institute of Marketing
Berkshire, United Kingdom
01-2008

GCE OL/ AL (Combined Mathematics) -

Thurstan College
Sri Lanka
01-2007

Skills

  • Integrated marketing
  • Revenue management
  • Digital strategy
  • Digital eco-systems
  • Customer engagement
  • Campaign design
  • Brand positioning
  • Innovation
  • P&L Management

Accomplishments

  • Digital Revenue Growth, Increased same-store sales revenue by 40% YoY through digital initiatives.
  • Successful Brand launch, Achieved sevenfold volume growth for IMORICH through targeted digital campaigns.
  • Operational Efficiency Leader, Doubled EBIT in four years with optimized operations and cost efficiency strategies.
  • Market Leader Establishment, Gained market leadership by surpassing Nestlé's Maggi through strategic brand turnaround.
  • Two consecutive Golden Franny's at Dominos (2025/2026)

Timeline

Director of Marketing & Revenue

Domino's
09.2024 - 07.2026

Head of Marketing & Trade Marketing | Asst. Vice President

Ceylon Cold Stores PLC. (Elephant House) | John Keells Holdings PLC
03.2013 - 09.2024

Product Executive (Product managment)

Mobitel
06.2009 - 03.2013

Masters - Business Administration

Cardiff University

Chartered Post Graduate Diploma - Marketing

Chartered Institute of Marketing

GCE OL/ AL (Combined Mathematics) -

Thurstan College
KAS GUNARATHNE