Kasey A. Lennon
Revere,MA
Summary
Retail leader with extensive experience at Victoria's Secret, specializing in team development and sales strategy. Demonstrated ability to enhance customer satisfaction and drive performance through effective training and visual merchandising. Expertise in operations management and problem-solving, consistently achieving sales goals while promoting a positive work environment.
Overview
13
13
years of professional experience
Work History
Store Manager/District Trainer
The Paper Store
Lynnfield, Massachusetts
08.2022 - Current
- Successfully managed all aspects of store operations, including achieving sales goals, team development, and ensuring exceptional customer service.
- The leader of customer capture in 2024 for the district. Led investment calls once a month to support the development of managers and their teams.
- Referred multiple retail connections to The Paper Store, who were hired at multiple management levels.
- Managed daily operations to ensure the smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Assisted with hiring, training, and mentoring new staff members in the district, as well as in the Chicago Market. Supported district projects.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Conducted regular performance reviews for staff members, providing constructive feedback, and opportunities for growth.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities, and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements
Store Manager
Victoria Secret
11.2020 - 11.2022
- Managed operations at the Pink location in Saugus, MA, while simultaneously overseeing an additional store location in Peabody, MA, ensuring seamless execution of company strategies across teams. During this time, I was given an opportunity to support the Cambridgeside location, which led to the promotion of locations.
- Developed and implemented strategies to enhance merchandise presentation, increase sell-through rates, and drive customer loyalty.
- Led performance management, coaching, and mentoring for team members, ensuring consistent delivery of company values.
- Managed store employees successfully in a fast-paced environment through proactive communication and positive feedback. Recruited, hired, and trained new staff. Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities, and consistent recognition of individual achievements.
- Managed financial aspects of store operations, including budget planning, expense tracking, payroll, and accurate record-keeping, to maintain fiscal responsibility.
- Optimized labor scheduling according to store needs, while adhering to budget constraints, maximizing productivity, and not compromising service quality.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures, and training staff on proper procedures.
- Developed a successful employee retention plan, reducing staff turnover rates significantly. Tracked time and attendance through performance management.
Assistant Store Manager
Victoria’s Secret Copley
11.2018 - 11.2020
- Oversaw an $8-11 million annual volume store, ensuring consistent brand representation, optimal floor set execution, and led sell-through strategies.
- Demonstrated and coached team members in effective selling behaviors to enhance customer experience and team productivity.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Provided weekly work schedules to employees to accommodate business demands, and vacation requests.
- I interviewed, hired, and trained staff associates, and equipped them to comply with company policies and procedures. Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings and drove loyalty.
Merchandising / Selling Manager
Victoria’s Secret
12.2013 - 11.2018
- Oversaw a $2-3M annual volume store, ensuring consistent brand representation and optimal floor set execution
- Created short-term sell-through strategies using visual merchandise filters to drive product success
- Demonstrated and coached team members in effective selling behaviors to enhance customer experience and team productivity
- Conducted performance evaluations to identify areas for improvement within team.
- Managed inventory levels across all channels ensuring availability of products at all times.
- Coached, trained, and mentored sales staff on product knowledge, sales techniques, and customer service practices.
Visual Tech
Victoria’s Secret Pink, South Shore Plaza, Braintree, MA
01.2013 - 01.2014
- Managed the visual merchandising presentation for a $4-6M annual volume store, ensuring alignment with brand standards
Education
High School Diploma -
Middleboro High School
Middleboro, MA06-2011
Massachusetts College of Art And Design
Boston, MASkills
- Retail management and multi-store oversight
- Team leadership and development
- Visual merchandising and brand presentation
- Sales strategy and performance
- Training and mentoring
- Customer service excellence
- Problem-solving skills
- Store operations management
- Multitasking and organization
- Effective communication
Timeline
Store Manager/District Trainer
The Paper Store
08.2022 - Current
Store Manager
Victoria Secret
11.2020 - 11.2022
Assistant Store Manager
Victoria’s Secret Copley
11.2018 - 11.2020
Merchandising / Selling Manager
Victoria’s Secret
12.2013 - 11.2018
Visual Tech
Victoria’s Secret Pink, South Shore Plaza, Braintree, MA
01.2013 - 01.2014
High School Diploma -
Middleboro High School
Massachusetts College of Art And Design