Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
AWARDS
Generic

KAT COCHRAN

Longview,TX

Summary

Qualified executive with strong background in event management. Successfully coordinated numerous high-profile events, ensuring seamless execution and client satisfaction. Demonstrated expertise in vendor negotiations and budget management to deliver outstanding results.

Overview

27
27
years of professional experience

Work History

Marketing and Events Director

Longview Arboretum and Nature Center
Longview, TX
08.2024 - Current
  • Plans and executes comprehensive marketing strategies, social media management, website design and maintenance, and digital communication.
  • Successfully manages recurring events including the Spring/Fall Concert Series, Arboretum 5K benefiting Texas Oncology, Citywide Cinco de Mayo Festival, and Community Easter Egg Hunt, Princess in the Park and more; exceeding fundraising goals on all.
  • Launched new initiatives for 2025 including but not limited to a six-week immersive Christmas light experience and East Texas' largest indoor Pickleball Tournament; securing funding, coordinating professional installation, and curating secondary complementary events during both.
  • Designed a 12 month “Lunch and Learn” series in conjunction with the Gregg County Master Gardeners to further adult education in respect to home garden maintenance, bee keeping, composting, tree stress and more.

Marketing Director

Julie Woods and Associates Real Estate Firm
Longview, TX
07.2022 - 09.2024
  • Created innovative marketing solutions with an emphasis on Social Media and Website Management
  • Created targeted email campaigns using segmentation, personalization, and automation techniques.
  • Assisted with developing, planning and implementing strategies to promote large- and small-scale events.
  • Expanded social media reach
  • Measured marketing programs' impact and adjusted approaches to achieve objectives.
  • Conducted regular market research to identify new opportunities for growth or improvement in existing markets.
  • Coached and mentored team members in best practices for marketing strategies and tactics.
  • Contributed to strategic content development for various communication channels.

Owner

Move Athletic and Move Athleisure
Longview, TX
01.2015 - 01.2019
  • Owned, opened and operated two upscale athletic apparel store/yoga studios in Longview and Fort Worth
  • The Longview location is now a successful dancewear business, and the Fort Worth location is extremely successful in the Activewear/Athleisure market.
  • Built rapport with vendors, resulting in growing partnerships and generating business.
  • Delivered consistent service to develop and retain customer base.
  • Created useful partnerships through remote and face-to-face networking.

Promotions Director

Coors Distributing Company
Fort Worth, TX
01.2001 - 01.2005
  • Managed all aspects of promotion and customer development
  • Merchandising promotional materials and planning, scheduling and implementation of both on and off site events.
  • Collaborated with sales and marketing teams to ensure consistency in promotional messaging.
  • Worked closely with graphic designers to create visually appealing marketing materials that effectively communicated promotional messages.
  • Managed event-day projects, special auctions and presentations.
  • Secured partnerships with local businesses for cross-promotions or sponsorships.

Foundation Coordinator

Laird Memorial Hospital
Kilgore, TX
  • Primary responsibilities revolved around the annual Hospital Fundraiser
  • Served as a liaison between the Hospital and the Board of Directors
  • Oversaw volunteer coordination and committee implementation, donor solicitation and communications, promotion, marketing and communications for the event, as well as the Hospital itself.
  • Managed relationships with current and potential donors, including regular communication and updates.
  • Collaborated with program staff to develop project budgets and work plans for grant applications.
  • Participated in networking events to build relationships with donors, partners, and other stakeholders in the community.
  • Prepared presentations on organization's programs for donor meetings or conferences when needed.

Visual Merchandising Internship

Neiman Marcus
San Francisco, CA
08.1999 - 01.2000
  • An invaluable experience, and considered an honor to be selected to work with one of the most talented merchandising teams in the country.
  • Shadowed experienced professionals to gain insight into various roles and responsibilities within the organization.

Education

BS - Promotion/Advertising/PR

Texas Christian University
08-2000

Skills

  • Event Coordination
  • Public and Media Relations
  • Marketing
  • Social Media Management
  • Communication
  • Customer Service
  • Volunteer Coordination
  • Campaign Management
  • SEO Optimization
  • Digital Content Creation
  • Brand Development
  • CRM Management
  • Merchandising
  • Nonprofit Management
  • Donor Relations
  • Board Relations

Affiliations

  • APGA Membership Committee Member
  • Director of Public Image, Longview Rotary
  • Board of Directors, Keep Longview Beautiful
  • Longview Symphony Orchestra, Volunteer/Committee Member

Timeline

Marketing and Events Director

Longview Arboretum and Nature Center
08.2024 - Current

Marketing Director

Julie Woods and Associates Real Estate Firm
07.2022 - 09.2024

Owner

Move Athletic and Move Athleisure
01.2015 - 01.2019

Promotions Director

Coors Distributing Company
01.2001 - 01.2005

Visual Merchandising Internship

Neiman Marcus
08.1999 - 01.2000

Foundation Coordinator

Laird Memorial Hospital

BS - Promotion/Advertising/PR

Texas Christian University

AWARDS

The List-UT Tyler 30 in their 30's recipient, “The List” is a series presented by The University of Texas at Tyler to recognize exceptional individuals and organizations devoted to improving our communities and driving this region forward. Honorees are selected by the List of East Texas Editorial Advising Board based on nominations from the community.

Junior League of Longview President’s Award recipient, Far exceeded the League's fundraising goal for the year by implementing grant writing, donor engagement, event planning and "out of the box" fundraising strategies.

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