Katherine Coveney
South Orange
Summary
Dynamic sales and marketing leader with a proven track record at J&J, driving growth and market penetration. Expertise in strategic planning and customer engagement, achieving significant growth while fostering talent development. Adept at change management, passionate about building high-performing teams and executing innovative business strategies.
Overview
23
23
years of professional experience
Work History
Area Vice President, NorthEast Area
J&J
Raritan
03.2023 - Current
- Led NorthEast sales team to achieve sales and financial goals through understanding customer priorities and developing tailored solutions.
- Built relationships with executive, economic, and clinical decision makers, enhancing growth and market presence.
- Oversaw resource allocation and identified opportunities for ~$300MM area with a team of ~100.
- Financial performance: Total Quota Attainment (TQA) achieved in 2023 and 2025; 2025 finished #2/10 sales Areas, delivering $28.4M growth (10.6% over PY).
- Talent: hired 2 Regional Sales Directors and 6 Regional Sales Managers, focused on creating a NELT culture of teamwork, performance and accountability; multiple talent imports and exports.
- Engagement: 2025 Credo Survey Score 89 (increase of 10 points vs 2024 and 17 points vs 2023).
- Execution: historic system wins at Cleveland Clinic EndoMech and UPMC Suture/TSA/EndoMech/Trocar; SSO execution accountability culture change in NorthEast.
- Other: EndoMechanical AVP lead 2025, Key Account Management AVP lead 2026; MTP process for RSDs.
Sr Director of Marketing (US), EndoMechanical Platform
J&J
Raritan
04.2021 - 03.2023
- Development/execution of all US Marketing strategies, business plans, and all aspects of commercial execution including customer and market insights, branding, market segmentation, product positioning, KOL engagement, channel strategies and forecasting for the full EndoMech portfolio (~$900MM, team of 9 Marketers).
- Reversed share decline from 2019 to 2021, achieving positive sequential improvements in Endocutters and Mechanical share vs MDT throughout 2022.
- Launches: continued execution of ECHELON Circular & Contour, expansion of SLR compatibility, ECHELON 3000
- Customer engagement through formal society/KOL events and supporting FSO with challenging customers/situations; piloted top-to-top supply chain discussions with strategic customers.
- Insight-driven approach to ASC value prop building and redesign of contracting strategy & programs.
- Led Lung Cancer value prop Design Thinking squad, fostering collaborations across One Ethicon to enhance customer and society engagements and drive creative campaign development.
- Cultivated team culture through multiple promotions enabling recruitment of a team recognized by business partners for high performance, collaboration, and accountability.
Director of Sales Strategy & Operations, Ethicon US
J&J
Somerville
03.2019 - 04.2021
- Strategic support to VP Sales; liaised with FSO leadership, Marketing, Comm Ops, GES, and Communications; provided strategy, execution, and oversight for all contracted field sales teams (142 FTEs).
- Execution and further strategic evolution of Project Eagle, a major field sales organization restructure and redeployment in 2019, including dashboard creation and tracking of metrics/milestones.
- Negotiated with IQVIA to hire and onboard 24 new reps as a core team member for Project Diamond, restructuring and integrating the LINX selling teams into the core Ethicon field sales teams.
- Executed initiatives including G&Os, Gap and Opportunity Analysis, Field Coaching process to identify and leverage sales and talent opportunities.
Director US Marketing, Biosurgery
J&J
Somerville
09.2016 - 03.2019
- Leader of the Advanced Biologics team (4 marketers) within the Biosurgery platform, responsible for delivering profitable growth across the portfolio.
- 2018 financial results: exceeded FBP by $13.7MM (+3%), growth over prior year of $51.5MM (+10%).
- Coached team during successful US launches of EVARREST General Hemostasis Indication, SURGIFLO Fully Sterile, and EVICEL Lap ASA, along with preparation for Project Gryffindor.
- Facilitated development of direct reports, achieving 4 promotions and 1 lateral move.
Sr. Marketing Manager, Global Strategic Marketing, Biosurgery
J&J
Somerville
01.2014 - 09.2016
- Leadership for the global commercialization and growth of the SURGIFLO platform, along with development of a robust new product pipeline management strategy.
- Achieved 16% growth in 2014 and 27% growth in 2015, contributing to $28.5MM in revenue.
- Launched SURGIFLO Kaizen in EMEA/RoW in 2015/16 and coordinated limited US launch in 2016; executed SURGIFLO launches in ANZ, Canada, China, Colombia, and Mexico; initiated Japan launch process.
- NPD/Pipeline development: commercial lead for Kaizen from late development to commercial execution; AIO/Rapid early development.
Regional Business Manager South
J&J
Wokingham
01.2012 - 01.2014
- Delivered business results through Credo-based leadership of the regional sales team (team of 7-9 sales representatives).
- Top performing UK/Irl Sales Region 2013 and Region of the Year 2012.
- Growth over prior year of $618K (7%) and $928K (11%).
- Coached 3 individuals into new positions in 2012 and 2 individuals to promotions in 2013.
Marketing Manager UK and Ireland
J&J
Wokingham
10.2009 - 01.2012
- Managed Topical Absorbable Haemostat and Flowable segments to enhance product visibility and market penetration.
- Launched Surgicel SNoW in May 2011 and Surgiflo Next Generation in Oct 2011, driving awareness and adoption in key markets.
Territory Manager
J&J
North West
01.2006 - 10.2009
- Promoted surgical products to diverse stakeholders, enhancing product visibility and adoption.
- J&J, a global leader in medical devices, pharmaceuticals, and consumer health products.
Retail Manager
Barrington Sports
North West
09.2003 - 12.2005
Research Assistant
Funded by University of Manchester
09.2003 - 06.2004
Education
CIM Professional Diploma - Marketing
01-2008
Association of British Pharmaceutical Industries Qualified -
01-2006
MA (Hons) - Natural Sciences, Class 2.1, Part II specialising in Physiology
Churchill College, University of Cambridge
01-2003
Skills
- Sales and marketing leadership
- Strategic planning and execution
- Revenue forecasting
- Change management
- Talent development
- Customer engagement
J&J Training
- Leaders Developing Leaders
- Smith College Leadership Program
- Launch Excellence Coach
- Finance for Marketers
- Big Picture Core/Fundamentals
- First Line Leaders
Hobbies and Interests
- Running: Completed 9 marathons (Wineglass, Philadelphia, 4 x New York, 2 x Beachy Head, Manchester), multiple half marathons
- Hiking: Enjoy discovering trails with my family within NJ, NY & PA
- Field Hockey: Cambridge University Blue 2002, 2003; captained various club teams
Timeline
Area Vice President, NorthEast Area
J&J
03.2023 - Current
Sr Director of Marketing (US), EndoMechanical Platform
J&J
04.2021 - 03.2023
Director of Sales Strategy & Operations, Ethicon US
J&J
03.2019 - 04.2021
Director US Marketing, Biosurgery
J&J
09.2016 - 03.2019
Sr. Marketing Manager, Global Strategic Marketing, Biosurgery
J&J
01.2014 - 09.2016
Regional Business Manager South
J&J
01.2012 - 01.2014
Marketing Manager UK and Ireland
J&J
10.2009 - 01.2012
Territory Manager
J&J
01.2006 - 10.2009
Retail Manager
Barrington Sports
09.2003 - 12.2005
Research Assistant
Funded by University of Manchester
09.2003 - 06.2004
CIM Professional Diploma - Marketing
Association of British Pharmaceutical Industries Qualified -
MA (Hons) - Natural Sciences, Class 2.1, Part II specialising in Physiology
Churchill College, University of Cambridge