Katherine Reyes

• Generated reports to support development and implementation of event registration campaigns.
• Oversaw event registration process by collecting and tracking attendee information.

Event technology management:

• Worked with cross functional team to gather requirements to build various workflows for pre, during, and post event
• Acted as lead between internal teams and event management platform team
• Maintain and configure changes to workflows and widgets to meet business needs
• Work with event management platform vendor to build dashboards to track key metrics

• Managed event logistics and operations.
• Coordinated schedules and timelines for events.
• Brainstormed and implemented creative event concepts and themes.
• Coordinated transportation and parking arrangements for guests and vendors.

Monitored trends in social media, industry and competitive landscape to create new material
Created and deployed social media content, engaged with target audiences and boosted reach
Analyzed data from previous and current marketing campaigns to improve future results.
Managed social media accounts on a day-to-day basis to increase company recognition by creating engaging content.
Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.