Kathy Melchiorre
Vancouver,Washington
Summary
Detail-oriented Internet Sales Manager with 15 years of dedicated auto sales. Successful at closing sales quickly and managing an efficient and profitable sales team.
Overview
20
20
years of professional experience
Work History
INTERNET SALES MANAGER
Ron Tonkin Chrysler, Jeep, Dodge, Ram
08.2022 - Current
- Created the Internet Sales Department for dealership
- Managed Salesmen's daily tasks consistently and sought out opportunities to help them go beyond monthly sales goals for the month
- Handled issues such as difficult customers and issues between Sales, Finance and Service
- Completed required daily reports
- Monitored processes such as response time and engagement with customers
- Actively training and maintaining Internet Sales staff
- Maintained schedules, timecards, vacations, and progress reports for each employee
- CRM expert - took care of problems that arose, trained all employees both Internet, Floor Sales, Acquisition team and management
- Held One on One weekly goal meeting with all Internet Sales
- Boosted customer satisfaction with timely responses to inquiries and personalized follow-up communication.
- Contributed to weekly Manager meetings by sharing insights on client feedback, market trends, and potential growth opportunities for Internet
- Kept detailed records of sales
- Monitored competitor activity, adjusting pricing strategies accordingly to maintain a competitive edge in the market.
- Trained all sales staff on company procedures and salesmanship.
- Trained floor and Internet new hires on internal systems and processes, ensuring smooth integration into the sales team.
- Improved customer satisfaction by promptly addressing inquiries and concerns via email and live chat
- Led training sessions for sales staff on new software and internet sales techniques.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
INTERNET SALES MANAGER
Ron Tonkin Toyota/Mazda/Chevy/Toyota/Acquisition Team
01.2017 - 01.2022
- Grew Internet Sales Department from 7 employees to 25 employees
- Managed Salesmen's daily tasks consistently and sought out opportunities to help them go beyond monthly sales goals for the month
- Handled issues such as difficult customers, issues between Sales, Finance and Service
- Completed required reports daily
- Monitored processes such as response time to customers and engagement with customers
- Actively training and maintaining Internet Sales staff
- Ran weekly Internet meetings with Sales staff
- Maintained schedules, timecards, vacations, and progress reports for each employee
- In charge of hiring for each store
- CRM expert for each store - took care of problems that arose, answered all questions, trained all employees both Internet, Floor Sales, and acquisition team
- Held One on One weekly goal meeting with all Internet Sales for all stores.
INTERNET SALES
Ron Tonkin Mazda
01.2010 - 01.2016
- Answered on average 150 Internet leads per month
- Negotiated pricing on customers vehicle interest
- Maintained 60% appointments set with a 35% closing ratio
- Maintained #1 salesperson for 6 years
- Listened to customers' needs and wants to help them find the right vehicle
- Maintained relationships with customers after the Sale to create returning business and referrals
- Worked closely with Sales Managers, Service, and parts to assist customers with any concerns or installation of added items to vehicle
- Promoted to Internet Sales Manager.
SPECIAL FINANCE
Princeton Auto Sales
01.2005 - 01.2009
- Maintained #1 salesperson for 5 years
- Helped customers with bad credit get into a vehicle
- Educate and assist each customer to help improve their credit scores.
- Maintained relationships with all customers after the sale.
Education
High School Diploma -
Foothill High
Tustin, CASkills
- Quote generation
- Competitor tracking
- Relationship Building
- Motivation
- Organization
- Verbal communication
- Sales Coaching
- CRM Software
- Team Leadership
- Business Development
- Process Driven
State
Washington
Zip
98662
City
Vancouver
Timeline
INTERNET SALES MANAGER
Ron Tonkin Chrysler, Jeep, Dodge, Ram
08.2022 - Current
INTERNET SALES MANAGER
Ron Tonkin Toyota/Mazda/Chevy/Toyota/Acquisition Team
01.2017 - 01.2022
INTERNET SALES
Ron Tonkin Mazda
01.2010 - 01.2016
SPECIAL FINANCE
Princeton Auto Sales
01.2005 - 01.2009
High School Diploma -
Foothill High
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