Katrina Farmer
Oxon Hill,MD
Summary
Dynamic sales leader with a proven track record at Sulla LLC, adept in sales training and customer service excellence. Spearheaded innovative strategies, achieving and surpassing sales goals. Expert in motivating teams and fostering strong client relationships, significantly enhancing market presence and customer satisfaction without exceeding a single numerical percentage.
Overview
17
17
years of professional experience
Work History
Vice President of Sales
Sulla LLC
01.2019 - Current
- Increased sales revenue by developing and implementing innovative sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Led a high-performing sales team, providing coaching, mentoring, and performance management.
- Spearheaded expansion into new territories, establishing a strong presence in untapped markets.
- Enhanced customer satisfaction through fostering strong relationships and providing exceptional service.
Store Manager
Price Rite Supermarkets
10.2017 - 12.2019
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
Store Manager
Aldi
05.2014 - 10.2018
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Regional Sales Manager
KFL Marketing
02.2008 - 05.2014
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
Education
High School Diploma -
Northwestern High School
Hyattsville, MD05-2005
Skills
- Sales training
- Sales quota achievement
- Sales team motivation
- Excellent customer service skills
- Staff training and development
- Consistently meets sales goals
- Active listening skills
- Goal-oriented
Timeline
Vice President of Sales
Sulla LLC
01.2019 - Current
Store Manager
Price Rite Supermarkets
10.2017 - 12.2019
Store Manager
Aldi
05.2014 - 10.2018
Regional Sales Manager
KFL Marketing
02.2008 - 05.2014
High School Diploma -
Northwestern High School
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