Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

KEISA SULLIVAN

Atlanta,GA

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Industrious Marketing Specialist offering 22 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Organized and dependable candidate successful at managing multiple priorities with a positive attitude.

Overview

13
years of professional experience

Work History

GMR Marketing

Brand Specialist
07.2019

Job overview

  • Provide ongoing support to adult tobacco consumers and vendor accounts via Marlboro experiential experiences and lead generation
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion
  • Researched and identified new opportunities for product and brand development
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products
  • Conducted research and analysis to determine brand positioning and messaging
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement
  • Created and managed budgets to maximize brand reach and engagement
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences

LEGACY MARKETING GROUP

Field Marketing Manager
01.2019 - 10.2023

Job overview

  • Generated leads and created brand awareness in new markets for Pernod Ricard portfolio.
  • Developed brand message and shared with target market to draw in clientele.
  • Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
  • Sought input from stakeholders to better understand market and create new growth opportunities.

Legacy Marketing Group

Field Market Manager
08.2021 - 10.2023

Job overview

  • Executed Media buys on behalf of the brand including staffing and Field Management
  • Collaborated with sales team to generate new leads and move existing pipeline
  • Created models to track program success and drive continuous improvement
  • Stayed up-to-date with market happenings to make suggestions for new tests and launches to drive growth
  • Conducted market research to identify new opportunities and target markets
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
  • Developed creative presentations, trend reports, kitted assets, and product data sheets
  • Generated sponsorships with related and partnering entities to enhance marketing objectives
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits

Zoom Marketing Partners

Manager of Consumer Experience
06.2018 - 07.2020

Job overview

  • Plan manage and executed consumer events in 6 markets: Austin, Houston, Dallas, Phoenix, Denver and Columbus for Blu Vape & Fontem ventures programs
  • Evaluated and negotiated contracts to procure favorable financial terms
  • Conducted financial due diligence on potential investments and acquisitions
  • Collaborated with C-level executives and stakeholders to develop long-term financial plans
  • Created and managed financial models to evaluate corporate investments and acquisitions

The Affluent Agency

Senior Account Manager
03.2016 - 06.2018

Job overview

  • Draft and edit press materials including announcements, pitch letters, media alerts, speaking points, briefing documents, fact sheets, and client bios
  • Developed deep knowledge of customer businesses and relationship to company objectives
  • Analyzed key competitors to respond to competitive threats
  • Prepared client budgets by reviewing client billing and managing monthly invoices
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
  • Evaluated client needs and developed tailored solutions to increase positive customer ratings
  • Monitored and analyzed customer feedback to identify opportunities for improvement
  • Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes
  • Built relationships with customers and community to promote long term business growth
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions
  • Set and achieved company defined sales goals
  • Developed and maintained strong working relationships with professionals within assigned territory
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads
  • Mentored junior account management professionals to develop skills and increase company revenue
  • Provided extensive support in sales, technical and business areas to key accounts
  • Worked with customers to develop strategic business and account plans
  • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration

Lucky Brand Jeans

Operations Specialist
06.2010 - 01.2013

Job overview

  • Supported days to day operations for all 206 retail stores in chain on any operational needs to ensure store operations were efficient
  • Collected, arranged, and input information into database system
  • Tracked and analyzed reports to determine needed improvements
  • Motivated and trained employees to maximize team productivity
  • Observed packing operations to verify conformance to specifications
  • Devised and implemented processes and procedures to streamline operations
  • Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials
  • Created and managed project plans, timelines and budgets
  • Developed and updated tracking spreadsheets for process monitoring and reporting

Education

Fashion Institute of Design & Merchandising
Los Angeles, CA

Bachelors of Fine Arts from Marketing
06.2006

University Overview

Skills

  • Press release development
  • Drafting, editing, Video Editing
  • Consulting & Business Development
  • Microsoft Excel , Word & Powerpoint, Adobe Creative Suite & Photoshop
  • Contract Negotiation, Project & Event Management
  • Field/Market Management
  • State of Georgia Public Notary
  • Advertising Planning Skills, Brand Guidelines Enforcement
  • Brand Extension Opportunities & Brand Crisis Management
  • Localization Strategy Implementation & Vendor Relations
  • Database Management
  • Customer Research
  • Promotional Planning
  • Client Needs Assessment
  • Digital Marketing
  • Branding
  • Critical Thinking
  • Technical Expertise
  • Client Relationship Management
  • Project Scheduling
  • Vendor Management
  • Quality Assurance
  • Project Coordination
  • Crew Management
  • Blueprint Interpretation
  • Schedule Coordination
  • Corrective Action Implementation
  • Project Management
  • Process Improvement
  • Budget Management
  • Time Management
  • Client Relation

Timeline

Field Market Manager
Legacy Marketing Group
08.2021 - 10.2023
Brand Specialist
GMR Marketing
07.2019
Field Marketing Manager
LEGACY MARKETING GROUP
01.2019 - 10.2023
Manager of Consumer Experience
Zoom Marketing Partners
06.2018 - 07.2020
Senior Account Manager
The Affluent Agency
03.2016 - 06.2018
Operations Specialist
Lucky Brand Jeans
06.2010 - 01.2013
Fashion Institute of Design & Merchandising
Bachelors of Fine Arts from Marketing
KEISA SULLIVAN