KEITH THOMAS
Southfield
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
1
1
Certification
12
12
years of professional experience
Work History
SR. ACCOUNT DEVELOPMENT MANAGER
Syneos Health
Morrisville, NC
11.2024 - Current
- Executed daily outreach and lead generation initiatives targeting biotech and pharmaceutical clients to promote preclinical and clinical research services, establishing a steady pipeline of qualified opportunities
- Conducted needs assessments and delivered targeted presentations that effectively communicated complex CRO capabilities, leading to 4 RFPs in the last month of Q2
- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Led cross-functional teams to execute client initiatives, improving service delivery and satisfaction.
- Collaborated with business development and scientific teams to ensure client expectations with operational delivery
- Participated in the rollout of the Salesforce AI-powered analytics platform Agentforce and Einstein.
- Leading fully integrated contract research organization providing clinical trial services for biopharmaceuticals.
- Remote Office (Corporate HQ — Morrisville, NC) www.syneoshealth.com
BUSINESS DEVELOPMENT MANAGER
First Call Quality Services
Indianapolis, IN
02.2023 - 10.2024
- Deployed inspection teams and established new accounts with DANA Inc, Stellantis, Vibroacoustic, MAGNA International, generating over $50K in profits.
- Managed territory through a structured sales plan including face-to-face meetings, industry events, digital marketing, and evaluating production lines during plant tours.
- Expanded sales territory from Metro Detroit to Port Huron and Monroe, MI, enhancing market reach.
- Quality Inspection company servicing manufacturing, logistics, and automotive companies.
- Remote Office (Corporate HQ — Indianapolis, IN) www.firstcallinc.com
SR. BUSINESS DEVELOPMENT MANAGER
QIMAone
Buffalo, NY
08.2021 - 02.2023
- Closed a major QIMAone software deal within the first 6 months with La Jolla Group Apparel and secured the largest onboarding fee of $16K.
- Conducted QIMAone software demo at Promotional Products Association International (PPAI) Expo in Las Vegas, showcasing software capabilities to over 400 attendees..
- Revived 20 dormant accounts, generating additional leads for QIMA sales of product testing and inspections.
- Increased QIMAone's social media footprint through marketing videos and industry content on LinkedIn.
- Collaborative platform that digitizes quality and compliance management for global brands, retailers, and manufacturers.
- Southfield MI — Remote Office (North American Operations —Buffalo, NY) www.qimaone.com
BUSINESS DEVELOPMENT MANAGER
ENGYS LLC
St. Louis, MO
08.2019 - 08.2021
- Led development and distribution of CFD Software Capabilities document, achieving 80% increase in discovery and software demonstration meetings
- Proposed and launched ENGYS webinar series (over 25 events from 2019-21), resulting in creation of ENGYS Blog and 90% increase in visitors and LinkedIn connections
- Proposed the launch of the ENGYS webinar series (over 25 events and presentations from 2019-21). This marketing campaign led to the creation of the ENGYS Blog, 90% increase in visitors and LinkedIn connections
- CFD (computational fluid dynamics) Software products and services for engineering analysis and design optimization.
- Southfield MI — Remote Office (Regional Office St. Louis, MO) www.engys.com
BUSINESS DEVELOPMENT MANAGER
Simutech Group
Chicago, IL
04.2018 - 08.2019
- Managed ANSYS Simulation customer accounts with a revenue base of $700 million and below, ensuring customer satisfaction and retention.
- Completed sales cycle and secured $50K deal for software, pro services, and training with largest producer of suspension components for light commercial vehicles, contributing to client operational capabilities.
- Established ANSYS training and mentoring projects for engineering teams at Hanon Systems, SKF International, ZF Group, and Emergent Systems, enhancing team skills and generating over $80K in value.
- Elite Channel partner of ANSYS, a Billion Dollar organization that provides engineering simulation software solutions.
- Southfield MI - Remote office (Regional office Chicago IL) www.simutechgroup.com
BUSINESS DEVELOPMENT MANAGER
Fisher Unitech
Troy, MI
04.2014 - 04.2018
- Consistent successful Sales Forecasting for software licenses within a $5,000,000 Michigan territory
- Conducted 25–30 monthly demonstrations of SolidWorks 3D CAD tools including Simulation (CFD, FEA), Electrical, and PDM, collaborating with BDM, Application Engineers, and Consulting to showcase product capabilities and drive customer engagement.
- Completed multi-product (software license deals of SolidWorks PDM, Inspection, Electrical) deals over $25,000 with Data Speed, Armored Group, Homedics, Key Plastics, and U.S. Army Tank Automotive R&D Engineering (TARDEC)
- Voted as Value Champion among colleagues for September 2014 for exceeding outbound calls and new opportunities created. The Value Champion is recognized for being a leader and a person who embraces the values and continued growth of the organization
- Assisted Business Development Manager in closing $50K deal with Steak 'n Shake for 20 seats of SolidWorks software licenses, professional services, and training, contributing to revenue growth and client satisfaction.
- One of the world’s largest technology providers of SolidWorks 3D design software tools and Stratasys 3D printers.
- Troy, MI www.fisherunitech.com (company acquired by CATI)
Education
Bachelor of Science - Communications, Business Management
Eastern Michigan University
Ypsilanti, MISkills
- CRM Solutions: Salesforce, NetSuite, Zoho
- Salesforce AI
- Sales AI tools
- LinkedIn Sales Navigator
- ZoomInfo (sales intelligence platform)
- Prospecting, Cold Calling/High volume phone activity
- Market Research Tools
- Sales Process Optimization
- Customer Relationship Management
- Cloud conferencing tools
- Cloud conferencing tools
- Engineering simulations
- Problem-solving
- Collaboration
- Teamwork
Certification
- MEEDIC (Metrics, Economic Buyer, Decision criteria, Decision process ID pain, Champion) Sale Training
- Sandler Sales Training, delivered by Mike Meyers
- 4 Pillars of Social Selling Training - LinkedIn.com
- IMPACT Sales Training (Investigate, Meet, Probe, Apply, Convince, Tie-it-up)
- SAP/ERP – Product Sales Training
- Customer Centric Selling Methodology
- CSPS SolidWorks Certified Sales & Prospecting Specialist
- ANSYS Certified Sales Professional
Timeline
SR. ACCOUNT DEVELOPMENT MANAGER
Syneos Health
11.2024 - Current
BUSINESS DEVELOPMENT MANAGER
First Call Quality Services
02.2023 - 10.2024
SR. BUSINESS DEVELOPMENT MANAGER
QIMAone
08.2021 - 02.2023
BUSINESS DEVELOPMENT MANAGER
ENGYS LLC
08.2019 - 08.2021
BUSINESS DEVELOPMENT MANAGER
Simutech Group
04.2018 - 08.2019
BUSINESS DEVELOPMENT MANAGER
Fisher Unitech
04.2014 - 04.2018
Bachelor of Science - Communications, Business Management
Eastern Michigan University