Microsoft Office
Kelly Madonna
Marketing Professional
Lucas,United States
Summary
Resourceful and experienced marketing professional offering expertise in recruitment, program development, and custom retention with a proven track record in program growth. Dedicated team member with high attention to detail and strong organizational skills. Handles multiple projects simultaneously with a high degree of accuracy and possesses a strong educational background and demonstrated successful experience in professional areas that include: Nonprofit Organizations, Business Strategic Planning, Sales, and Customer Relationship Management.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work History
Director of Admissions
Diocese Of Dallas-Mary Immaculate School
Dallas, Texas
12.2019 - 07.2022
- Reversed 9-year downward trend in enrollment with improved promotional approaches, outreach strategies and parent engagement plans.
- Worked with the marketing team to develop recruitment strategies in accordance with organizational goals and within budgetary guidelines.
- Advised applicants on prospects for admission and strategies for meeting academic and extracurricular credentials.
- Devised and implemented a strategic recruitment plan with consideration to both long and short-term goals.
- Increased customer satisfaction by resolving issues.
Executive Director
Rugby Texas-USA Rugby
Dallas, Texas
04.2014 - 05.2019
- Planned and implemented a strategic plan specific to the development of youth rugby in Texas for youth and high school levels.
- Worked with USA Rugby Youth and High School staff to obtain best practices and strategic direction in growing youth rugby in the U.S.
- Spearheaded successful business development initiatives aligned with Rugby Texas' strategy and core competencies.
- Increased youth participation in rugby by over 350% during tenure.
Advancement Officer
Ursuline Academy Of Dallas
Dallas, Texas
03.2008 - 02.2013
- Played lead role in identifying, cultivating, soliciting and stewarding gifts via direct mail, face-to-face solicitation, phone-a-thons and campaigns such as the $ 1 million Annual Giving, Alumnae, Employee and Planned Giving Campaigns.
- Conducted donor research, analysis and data modeling to determine appropriate ask amounts.
- Member of $14 million French Family Math, Technology and Science Center Capital Campaign
- Composed grant proposals to secure funding needs.
Education
MBA - Marketing
The University of Texas At Dallas
Richardson, TX 06.1989 - 08.1992
Master of Arts - International Management Studies
University of Texas At Austin
06.1989 - 12.1990
BBA - Marketing
University of Texas At Austin
08.1984 - 12.1988
Skills
Verbal and Written Communicationundefined
Software
Adobe Suite
Social Media
Data Base Management
Data Mining
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.
Henry James
Timeline
Director of Admissions
Diocese Of Dallas-Mary Immaculate School
12.2019 - 07.2022
Executive Director
Rugby Texas-USA Rugby
04.2014 - 05.2019
Advancement Officer
Ursuline Academy Of Dallas
03.2008 - 02.2013
MBA - Marketing
The University of Texas At Dallas
06.1989 - 08.1992
Master of Arts - International Management Studies
University of Texas At Austin
06.1989 - 12.1990
BBA - Marketing
University of Texas At Austin
08.1984 - 12.1988
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