Kelsey Fay
Scotch Plains,NJ
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
4
4
years of professional experience
Work History
Director of Marketing
Virginia Tech Union
05.2021 - 05.2023
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Organized and executed robust, creative experiential marketing events.
- communicated through social media with artists
- Publicized weekly advertisement for upcoming events on multiple platforms
- Created new ideas for marketing for each event
- Helped plan physical marketing such as tabling, lawn signs, A-Frames etc
- Was a point of contact for students for FAQS
- Created graphic designs for the VTU Instagram
VP of Membership Experience
Virginia Tech Union
01.2022 - 01.2023
- Directed and planed all events.
- Created a year look ahead schedule for all events.
- Cultivated an environment where members feel a sense of belonging, mutual support and guidance.
- Negotiated and managed contracts with vendors.
- Prepared budgets for approval, for funding and implementation of programs.
- Helped planned events for fundraising for Read Lead Achieve
- Fundraised over 5,000 dollars for Read Lead achieve
- Created Alumni newsletter to give updates about the chapter
VP of Membership Development
Virginia Tech Union
05.2019 - 05.2020
- Orchestrated quality educational and social entertainment that represents the diverse culture of Virginia Tech's students and its community.
- Organized and planned Virginia Tech students' out-of-classroom experiences such as speakers/comedians, concerts, films and special events.
- Met weekly with my programming board to brain storm events for the school year.
- Met monthly about the budget for each director.
Was in contact with multiple agents and negotiated contracts for Virginia Tech . - Hospitality for numerous artists such as Gunna, City Girls, Sean Kingston, Josh Peck, Hannah Berner, etc. Advertised ticket sales.
- Assisted emergency personnel in the safety of students at event.
- Facilitated collaboration between members, and directors of Virginia Tech Union.
- Tasked with petitioning for new members and with member retention.
Education
Bachelor of Science - Psychology
Virginia Tech
Blacksburg VA05.2023
Skills
- New Business Opportunities
- Event Planning and Coordination
- Social Media Campaign
- Schedule Coordination
- Special Events
- Member Retention
- Content Curation
Timeline
VP of Membership Experience
Virginia Tech Union
01.2022 - 01.2023
Director of Marketing
Virginia Tech Union
05.2021 - 05.2023
VP of Membership Development
Virginia Tech Union
05.2019 - 05.2020
Bachelor of Science - Psychology
Virginia Tech
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