Hi, I’m
Kelsie Zomermaand
Johnston,IA
Summary
Highly organized and self-motivated marketing professional experienced in email and digital marketing, and project management. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating a positive work environment.
Overview
11
years of professional experience
Work History
Dotdash Meredith
Associate Director, Email Marketing
07.2022 - 01.2023
Job overview
- Planned, developed and implemented strategy for magazines.com email newsletter, lifecycle email campaigns and SMS program to grow subscriptions, retain existing customers and drive revenue.
- Identified and developed A/B testing strategies for email SMS to optimize campaign performance.
- Partnered with product, design and editorial teams for maximum marketing impact across all platforms.
- Assisted senior leadership in managing all aspects of email operations.
- Provided strategic insight and recommendations to internal stakeholders.
- Analyzed and tracked campaign performance and monitored key metrics including deliverability, open rate, click- through rate, conversion and engagement metrics.
- Built and implemented triggered email campaigns to deliver on marketing objectives.
- Developed and managed relationships with vendor partners.
UnityPoint Health
Digital Campaign Specialist
06.2018 - 07.2022
Job overview
- Created and executed digital marketing campaigns and assets for UnityPoint Health service lines, products and colleges to develop strategy, build digital experiences, drive website traffic and achieve marketing goals.
- Created and executed Salesforce email marketing strategy, including automated email marketing campaigns and patient communication.
- Prepared detailed campaign reports and digital campaign overviews, communicating key findings to senior management and internal partners.
- Partnered with agency to optimize and standardize paid digital strategy across all channels, and managed relationship with content development agency to produce web content and strategy.
- Contributed to media strategy and planning in partnership with digital strategist, content writers and senior leadership.
UnityPoint Health
Senior Marketing & Communications Specialist
03.2017 - 06.2018
Job overview
- Coordinated standardization in communication and collateral materials across regional affiliates for new provider marketing, recruitment, and clinic operations processes including integrations, clinical technologies and business development initiatives.
- Partnered with design and acquisition teams to create engaging direct mail pieces and integrated them into cross-channel campaigns.
- Supported key initiatives by communicating operational outcomes and effectiveness to physicians, team members and patients.
- Wrote engaging and successful marketing collateral content and website copy.
- Worked with internal clients and stakeholders on content development and design for marketing collateral and internal communications.
UnityPoint Clinic
Marketing & Communications Specialist
09.2011 - 03.2017
Job overview
- Collaborated with cross-functional teams to establish successful execution of marketing projects and campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed video content for client initiatives with video script writing, shooting and editing.
- Planned and executed marketing events and open houses for clinics and service lines.
Education
Drake UniversityDes Moines, IA
Bachelor of Arts from Creative Writing
05.2011
Drake UniversityDes Moines, IA
Bachelor of Arts from Journalism
& Mass Communication, Public Relations
05.2011
Skills
- Digital Marketing
- Email Marketing
- Marketing & Communications Strategies
- Campaign Optimization
- Project Management
- Key Relationship Development
- Salesforce Marketing Cloud
- Marketing Collateral Development
- Marketing Analytics
- Client Acquisition & Retention
Accomplishments
- Salesforce Certified Marketing Cloud Email Specialist
- Google Ads Certification in Search, Display and Video
- Google Data Studio Certification
- Dale Carnegie: Breakthrough to Leadership graduate
Timeline
Associate Director, Email Marketing
Dotdash Meredith
07.2022 - 01.2023
Digital Campaign Specialist
UnityPoint Health
06.2018 - 07.2022
Senior Marketing & Communications Specialist
UnityPoint Health
03.2017 - 06.2018
Marketing & Communications Specialist
UnityPoint Clinic
09.2011 - 03.2017
Drake University
Bachelor of Arts from Creative Writing
Drake University
Bachelor of Arts from Journalism
& Mass Communication, Public Relations
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