Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kenan Johnson

Lansing,MI

Summary

Currently a Sales and Marketing Director overseeing multiple sales representatives across major us markets. Accomplished and trained in sales, sales management, coaching and mentorship. Also adept in grassroots and digital marketing. Over 10 years’ experience in management coaching and training.

Overview

8
8
years of professional experience

Work History

Sales and Marketing Director

Blackwolf Group
08.2020 - Current
  • As sales and marketing director for Blackwolf Group
  • I manage and lead a team of 20 sales representatives as they assist customers with their moving needs
  • Blackwolf Group is a company that owns and operates Two Men and a Truck moving companies
  • Our company exceeds $20 million in revenue consistently each year and have seen revenue growth during my tenure
  • I directly manage, coach, hire, and train sales representatives in our company
  • I review calls on a consistent basis and have gained experience with VOIP phone systems
  • In this role I have created the entire training program to help our sales representatives be successful
  • On the marketing side, I manage all grassroots marketing efforts in our markets
  • I also manage our digital ads account and set budgets on a monthly basis to maximize lead flow
  • Analyzing lead flow and sales trends in this role is crucial to the success of our company
  • While this role is remote, I do frequently travel to our locations for in person training and grassroots marketing.
  • Monitored and managed KPI reports for digital marketing and overall marketplace performance
  • Used analytics to evaluate performance and opportunities for improvements in merchandising, site activity and user behavior
  • Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization

Sales Consultant

Two Men and a Truck Intl
02.2018 - 08.2020
  • In this role, I gained extensive knowledge regarding franchise operations and corporate consulting
  • Working with over 60 locations, I was able to help franchises build and improve their sales teams which in turn led to higher sales for their business
  • I work directly with General Managers, Franchisees and customer representatives
  • I developed and trained these teams on innovative sales tactics and monitored calls to help individuals improve
  • I also led company-wide trainings with upwards of 300 attendees and became a subject matter expert in sales, overcoming objections, and social and emotional intelligence.

Sales Team Lead Manager

Two Men and a Truck International
02.2016 - 02.2018
  • I worked through training to become a team lead
  • As a team lead, I managed 20 sales representatives in a call center environment
  • In charge of their training, quality assurance, and supporting them as they pursued their own careers
  • We had clear and defined sales targets and goals that were a major part of my development
  • As a Sales Team Lead Two reporting the Sales Director, I managed, coached and trained five teams leads as well as overseeing 60 customer representatives.

Education

General Studies

Everett High School
Lansing, MI
06.2008

Skills

  • Sales Management
  • Training
  • Coaching
  • Mentorship
  • PPC
  • Digital Marketing
  • Grassroots Marketing
  • Customer Service

Timeline

Sales and Marketing Director

Blackwolf Group
08.2020 - Current

Sales Consultant

Two Men and a Truck Intl
02.2018 - 08.2020

Sales Team Lead Manager

Two Men and a Truck International
02.2016 - 02.2018

General Studies

Everett High School

Similar Profiles

CREATE PROFILE
Kenan Johnson