Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
References
Timeline
Generic

Kenneth Rowlett

Georgetown,TX

Summary

General Manager / Leadership-Focused Summary

Experienced General Manager with a strong background in retail leadership, sales training, and team development. Proven track record of driving revenue growth, managing operations, and building high-performing teams within the health and fitness industry. Skilled in consultative sales, marketing strategy, and business development, with a passion for helping people achieve their goals, while delivering outstanding customer experiences.

Overview

10
10
years of professional experience
1
1
Certification

Work History

General Manager

5 Star Nutrition
Killeen, Tx
08.2024 - Current
  • Lead daily operations of a high-volume retail nutrition store, overseeing sales performance, customer experience, and team development.
  • Recruit, train, and coach sales associates on consultative sales processes, customer service standards, and product knowledge, resulting in improved average order value (AOV), customer retention, and repeat business.
  • Drive revenue growth through strategic marketing, in-store events, and community partnerships, including gyms, military organizations, and local businesses.
  • Ensure operational excellence through inventory management, merchandising, scheduling, payroll oversight, and compliance with corporate policies.
  • Consistently analyze and report on key performance indicators (KPIs) such as Year-over-Year (YoY) revenue, transactions, and new customer acquisition to meet and exceed district-level goals.
  • Foster a culture of accountability, high energy, and customer-focused service, leading by example and developing future leaders within the company.

Assistant Store Manager

5 Star Nutrition
New Braunfels, Texas
08.2023 - 08.2024
  • Supported the General Manager in day-to-day store operations, ensuring the store was maintained to brand standards, clean, and organized.
  • Oversaw social media content creation and engagement to drive local awareness, increase customer traffic, and support promotional campaigns.
  • Assisted with B2B marketing initiatives, including outreach to local gyms, health professionals, and businesses to build partnerships and community presence.
  • Helped recruit, train, and mentor new employees on sales processes, product knowledge, and customer service standards, contributing to stronger team performance.
  • Maintained a high-energy environment by leading by example, promoting customer-first service, and supporting team development.

Personal Trainer

Myself/Evolve Gym
Victoria, TX
01.2023 - 08.2023
  • Designed and delivered custom 1-on-1 training programs, helping clients reach fitness and physique goals through structured workouts.
  • Developed personalized meal plans aligned with clients’ fitness objectives, nutrition needs, and lifestyle.
  • Conducted in-person training sessions at Evolve Gym, providing coaching, form correction, and motivation.

General Manager

Complete 360/HYPD Supps/Evolve Gym
Victoria, TX
01.2018 - 08.2023
  • Managed daily operations across supplement retail and gym facilities, serving customers with supplements, smoothies, and personalized recommendations.
  • Oversaw inventory management and purchasing for two store locations, ordering products from major supplement brands and distributors to maintain stock and meet customer demand.
  • Directed social media strategy and content to grow brand visibility, increase customer traffic, and promote both retail and gym services.
  • Administered a VIP customer account program with 1,200+ active members, driving repeat business and enhancing customer loyalty.
  • Managed gym membership accounts, including onboarding, billing, and customer support, while also contributing to the design of the gym membership structure.
  • Collaborated on gym layout planning and amenity design, ensuring an engaging and functional member experience.
  • Partnered in the development of HYPD Supplements, including pre-workouts, testosterone boosters, and protein powders, from concept to market.
  • Supported wholesale operations, handling packing, fulfillment, and distribution of orders to retail partners.

Route Sales Manager

Positively Batteries
Victoria, Texas
01.2020 - 12.2022
  • Delivered and fulfilled battery orders for automotive and commercial vendors.
  • Assisted with installation of batteries in vehicles, golf carts, and equipment.
  • Managed wholesale battery purchasing and distribution, ensuring consistent inventory for clients.

Sales Associate/Department Head

Cavender's Boot City
Victoria, tx
08.2015 - 12.2018
  • Promoted from Sales Associate to Department Head for consistently exceeding performance expectations.
  • Specialized in boot sales, providing expert customer service and fitting guidance.
  • Maintained and merchandised department displays to ensure a clean, organized, and appealing presentation.
  • Assisted other departments as needed, including hat shaping and customer service support.
  • Recognized with an award for generating over $1 million in total sales revenue during tenure.

Education

High School Diploma -

Industrial High School
Vanderbilt, TX
01-2015

Some College (No Degree) - Instrumentation & Electrical

Victoria College
Victoria, TX

Skills

Leadership & Management
  • Team Leadership & Development
  • Training & Coaching (Sales & Fitness)
  • Performance Management
  • Hiring & Onboarding
  • Conflict Resolution
  • Goal Setting & Accountability
Sales & Customer Service
  • Consultative Sales Approach
  • Objection Handling & Closing
  • Customer Relationship Management
  • B2B & B2C Marketing
  • VIP Account Management
  • Upselling & Cross-Selling Strategies
Business Operations
  • Inventory Management & Ordering
  • Wholesale Account Management
  • Vendor Relations & Procurement
  • Scheduling & Workforce Planning
  • Store Operations & Compliance
  • Budget Oversight & Revenue Growth
Marketing & Branding
  • Social Media Marketing & Engagement
  • Content Creation (Instagram, Facebook, etc)
  • Community & Event Marketing (Demos, Competitions)
  • Partnership Development (Gyms, Clinics, Local Businesses)
  • Brand Development & Product Launch Support
Fitness & Nutrition
  • Personal Training (1-on-1 & Online)
  • Nutrition Coaching & Meal Planning
  • Strength & Conditioning Programming
  • Body Composition Analysis (InBody, Rec Sheets)
  • Health & Wellness Consulting
  • Client Retention & Progress Tracking
Technical & Other Skills
  • POS Systems & CRM Tools
  • Microsoft Office & Google Suite
  • Problem-Solving & Critical Thinking
  • Communication & Interpersonal Skills
  • Award-Winning Sales Performance (eg, $1M at Cavender’s)

Accomplishments

  • 5SN Killeen Team "Dream Team" The Culture Crew 2024
  • $1 Million Dollar Sales - Cavender's Boot City

Certification

  • NASM Certified Personal Trainer - Certified Nutrition Coach

Affiliations

  • Created my own personal brand for my personal training: KRFitness.com with SquareSpace, where I sold merch, downloadable training programs and health programs, and allowed my clients to book sessions, and inquire about online coaching.
  • I have some experience with photography, videography, and editing with Adobe Lightroom & Premiere Pro. I had a youtube channel centered around lifestyle, personal training, and bodybuilding. I also have helped shoot photography for weddings for 2 and half years.

References

References available upon request.

Timeline

General Manager

5 Star Nutrition
08.2024 - Current

Assistant Store Manager

5 Star Nutrition
08.2023 - 08.2024

Personal Trainer

Myself/Evolve Gym
01.2023 - 08.2023

Route Sales Manager

Positively Batteries
01.2020 - 12.2022

General Manager

Complete 360/HYPD Supps/Evolve Gym
01.2018 - 08.2023

Sales Associate/Department Head

Cavender's Boot City
08.2015 - 12.2018

High School Diploma -

Industrial High School

Some College (No Degree) - Instrumentation & Electrical

Victoria College

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Kenneth Rowlett