Kerry Andrews
Summary
Results-driven marketing professional with proven success developing and executing cross-channel strategies that increase market share and ROI. Expertise in using storytelling and authentic content to build brand awareness and enhance customer loyalty. Strong leadership skills demonstrated through building high-performing teams and delivering impactful results.
Overview
28
28
years of professional experience
Work History
Director of Marketing
Pinehurst Resort
12.2010 - 12.2020
- Led all marketing and branding for $130M resort with three hotels, 10 golf courses, spa, dining venues and 4,000 members
- Managed cross-functional team of six and $3M marketing budget, agency relationships and partnerships
- Generated record-breaking leads and sustained annual growth in leisure room nights
- Optimized CRM for targeted, data-driven acquisition and retention campaigns
- Collaborated across operations, sales and service to elevate brand standards
- Managed award-winning campaigns tracked against customer satisfaction and ROI KPIs
- Directed Pinehurst.com and affiliated websites to optimize customer experience
Account Executive
Pace Communications
12.2008 - 12.2010
- Led digital strategy and execution for Four Seasons Hotels & Resorts Worldwide, launching branded magazine website, travel agent portal and multiple restaurant websites
- Managed digital client relationships and led strategic content initiatives, expanding agency's digital portfolio
- Partnered with cross-functional teams to develop SEO-driven content campaigns that increased web traffic and audience engagement
- Supported new business development efforts, contributing to successful pitches for major national and global brands
Account Director
WilsonMcGuire Creative
01.2003 - 01.2008
- Led client strategy and relationship management, securing $4M+ in annual revenue through targeted business development
- Developed integrated marketing strategies that enhanced customer retention and supported growth objectives
- Managed cross-functional teams to execute multi-channel campaigns, ensuring alignment with client goals
- Cultivated partnerships with destination brands and industry leaders
Account Executive
BURRIS Agency
01.2000 - 01.2003
- Managed strategic client relationships for multiple high-profile brands in the golf and travel space.
- Oversaw client accounts to achieve high satisfaction and retention rates.
- Developed strategic marketing plans for diverse client needs.
Director of Marketing
Greensboro Coliseum Complex
12.1997 - 01.2000
- Led marketing strategy for major entertainment venue including concerts, sports and theatrical events
- Drove attendance and revenue through integrated campaigns across advertising, promotions and partnerships
- Collaborated with promoters, sponsors and internal teams to execute high-profile events and elevate audience engagement
Director of Public Relations
PACE Amphitheatre Group
12.1992 - 12.1997
- Led publicity and media strategy for 25,000-seat amphitheatre in Raleigh, driving awareness, attendance and event visibility
- Promoted to corporate role to lead public relations and promotions for development of new venues nationwide
- Directed communications, launch strategy and market positioning for new venue openings across multiple markets
Education
B.A. - Journalism & Mass Communication
University of North Carolina at Chapel Hill
Skills
- Branding
- Brand positioning
- Cross-channel marketing
- Social media marketing
- Content Strategy
- Experience Marketing
- Launch strategy
- CRM management
- Data & Performance
- Creative Direction
- Copywriting
- Strategic Partnerships
- Strategic planning
- Team leadership
Timeline
Director of Marketing
Pinehurst Resort
12.2010 - 12.2020
Account Executive
Pace Communications
12.2008 - 12.2010
Account Director
WilsonMcGuire Creative
01.2003 - 01.2008
Account Executive
BURRIS Agency
01.2000 - 01.2003
Director of Marketing
Greensboro Coliseum Complex
12.1997 - 01.2000
Director of Public Relations
PACE Amphitheatre Group
12.1992 - 12.1997
B.A. - Journalism & Mass Communication
University of North Carolina at Chapel Hill