Kevin Soto-Martinez
Hawthorne,CA
Summary
Seasoned automotive sales professional with over 11 years of experience, including finance manager ,client advisor, and product specialist experience. Proven ability to manage complex sales cycles while consistently exceeding targets and guiding clients through technical and financing decisions. Result driven while always maximizing profit and customer service .
Overview
12
12
years of professional experience
Work History
Finance Manager
South Bay BMW
06.2025 - Current
- Elevated customer engagement and product adoption through tailored presentations of F&I offerings, resulting in substantial growth in key product categories such as extended warranties and GAP insurance.
- Manage the complete F&I process for both new and pre-owned deliveries, ensuring accuracy, compliance, and a seamless customer experience.
- Streamlined budgeting processes, enhancing accuracy and efficiency across departments.
- Maintain expert knowledge of lender programs, rate structures, and guidelines, enabling precise deal structuring and smooth funding timelines.
- Process and fund an average of 50 deals per month, consistently balancing speed, accuracy, and proactive lender communication.
- Maintain an average PVR above $1,700, driven by transparent product presentations and strong customer rapport.
- Utilize multiple automotive CRM and F&I platforms—including CDK, Advent, Dealertrack, Infobahn, Darwin, and CUDL to efficiently structure deals, submit applications, verify compliance, and ensure timely fun
Client Advisor
Volvo Cars South Bay
02.2023 - 06.2025
- Ranked among the Top 100 Volvo Sales Consultants in the U.S. (2024 Volvo Excellence Award) for performance, customer satisfaction, and delivery metrics.
- Manage sales cycles involving trade-in valuations, lease structuring, financing, and post-sale retention strategies.
- Consistently exceed monthly sales targets by leveraging consultative selling and data-driven follow-ups.
- Guide clients through high-stakes decision-making by simplifying financing options, technical specs, and incentives into clear, personalized solutions.
Lead Product Specialist
South Bay BMW
09.2016 - 02.2023
- Served as the primary expert on BMW vehicle technology, translating complex features into simple, value-focused explanations that elevated customer understanding and satisfaction.
- Trained, coached, and mentored a team of product specialists, standardizing delivery presentations and improving overall consistency across the department.
- Supported the sales team during the full vehicle delivery process, helping streamline handoffs and contributing to a measurable lift in CSI (Customer Satisfaction Index) scores.
- Served as the primary expert on BMW vehicle technology, translating complex features into a simple walkthrough.
Customer Service Manager
Walmart
04.2014 - 09.2016
- Directed and supervised 20-30 employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Resolved customer complaints and addressed concerns with employees.
- Handled all escalated customer issues by working toward a win-win solution for both the store and the customer
Education
Bachelor Of Science - Business Administration - Management
California State University - Los Angeles
Los Angeles12.2018
Skills
- Sales expertise
- Client relationship management
- Objection handling
- Client needs evaluation
- Product knowledge sharing
- Effective negotiation
- Team-based problem resolution
- Technical issue resolution
- Effective relationship management
- product demonstration
- Sales process development
Accomplishments
Ranked among the Top 100 Volvo Sales Consultants in the U.S. (2024 Volvo Excellence Award) for performance, customer satisfaction, and delivery metrics.
Languages
Spanish
Native or Bilingual
Timeline
Finance Manager
South Bay BMW
06.2025 - Current
Client Advisor
Volvo Cars South Bay
02.2023 - 06.2025
Lead Product Specialist
South Bay BMW
09.2016 - 02.2023
Customer Service Manager
Walmart
04.2014 - 09.2016
Bachelor Of Science - Business Administration - Management
California State University - Los Angeles