Salesforce CRM
Director of Channel Programs
- Delivered executive-level business reviews and performance insights, using strong written and verbal communication to influence strategic direction, drive partner growth, and align with business objectives
- Managed a multi-million-dollar third-party sales channel supporting 200+ sales agents, consistently exceeding KPIs and expanding the company’s distribution network and market share
- Developed and executed go-to-market strategies aligned with enterprise priorities, optimizing sales performance and strengthening partner engagement
- Oversaw revenue management, contract compliance, and compensation planning, applying financial acumen to ensure operational integrity and alignment with performance targets
- Led a Virtual Retail Experience (Video Chat) trial, leveraging digital innovation and cross-functional collaboration to achieve a 12% conversion rate—4× above benchmark
- Built cross-functional partnerships with Product, IT, Field Sales, and Marketing to enhance sales infrastructure, reporting, and performance insights, improving visibility, consistency, and customer experience across a 330K-customer territory