Kira Gelbaugh
West Hollywood,CA
Summary
Marketing professional with 4+ years in e-commerce and digital campaigns, passionate about growing audiences and engagement. With a background in music and business, I’m drawn to every side of the industry: from performance to marketing. Skilled in Shopify, social media, and outbound marketing, I thrive in collaborative environments, supporting artists and fans while delivering results.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Gabe Polsky Productions
Los Angeles, California
03.2024 - Current
- Manage marketing outreach and theatrical campaigns, coordinating with our distributor to maximize ticket sales.
- Oversee website operations with a third-party design team, ensuring functionality and optimization.
- Lead a cross-functional team to execute marketing initiatives aligned with ticket sales.
Bass Player & Marketing Manager
Kira Gelbaugh Music
West Hollywood, California
01.2021 - Current
- Developed and managed the Departures e-commerce site, leveraging dropshipping workflows. Collaborated with the band to design and launch merchandise.
- Managed Instagram Shops for Common Koi from 2022 to 2024.
- Maintained personal music services website highlighting teaching, performance, and portfolio.
E-Commerce & Sales Associate
Mckenzie River Music, Eugene, OR
Eugene, Oregon
08.2023 - 10.2024
- Developed and maintained a Shopify storefront, optimizing site architecture to enhance user experience and sales performance.
- Managed online sales across Shopify, Reverb, and Instagram, analyzing traffic and customer behavior.
- Monitored SKU performance to inform inventory management and promotional strategies.
Education
Bachelor of Arts - Popular Music Studies
University of Oregon
Eugene, OR05-2023
Minors - Entrepreneurship, Audio Technology & Production
University of Oregon
Eugene, OR05-2023
High School Diploma -
Head-Royce School
Oakland, CA06-2019
Skills
Microsoft Excel
Meta insights
Shopify management
Client relationship management
Event strategy and execution
Outbound marketing
Google Analytics and Suite
Graphic design (Photoshop)
Video editing (Final Cut Pro)
Audio production (Logic Pro)
Accomplishments
Outstanding Achievement
in Popular Music
in Popular Music
Timeline
Marketing Manager
Gabe Polsky Productions
03.2024 - Current
E-Commerce & Sales Associate
Mckenzie River Music, Eugene, OR
08.2023 - 10.2024
Bass Player & Marketing Manager
Kira Gelbaugh Music
01.2021 - Current
Bachelor of Arts - Popular Music Studies
University of Oregon
Minors - Entrepreneurship, Audio Technology & Production
University of Oregon
High School Diploma -
Head-Royce School