Krista Gale-Lunde
Auburn,WA
Overview
26
26
years of professional experience
Work History
Director, National Accounts
Constellation Brands
Auburn, WA
03.2019 - 06.2025
- Lead strategic sales planning and program development for Kroger and Safeway/Albertsons Corporate, two of Constellation's largest national accounts.
- Manage comprehensive brand portfolio sales, supporting multi-million-dollar revenue streams across major retail chains.
- Develop and execute monthly/quarterly promotional programs in collaboration with Trade Marketing and Finance teams.
- Conduct high-level buyer presentations and maintain direct relationships with corporate purchasing teams.
- Oversee budget forecasting and channel management planning for assigned accounts.
- Implement sales performance measures and communicate strategic initiatives to field teams.
- Coordinate pricing strategies, distribution planning, and promotional activities across multiple channels.
National Account Manager
Constellation Brands
Auburn, WA
07.2013 - 03.2019
- Managed national account relationships and sales strategy for major retail partnerships.
- Executed new product launches and coordinated grand openings, remodels, and promotional events.
- Provided comprehensive training to buyers, sales teams, and managers on brand portfolio execution.
- Conducted market analysis and tracked compliance metrics for national account programs.
- Developed strategic business relationships with key decision-makers and category management teams.
Regional Account Executive
Young's Market Company
Kent, WA
12.2003 - 07.2013
- Generated over $54 million in annual revenue through Fred Meyer regional sales, representing 31% of company's chain department business.
- Managed diverse portfolio of major accounts including Safeway, Albertsons, Fred Meyer, and specialty retailers.
- Successfully implemented Auto Ship System across multiple chains, improving order accuracy and guaranteeing sales programming.
- Organized and allocated over 1.5 million cases for Safeway grocery chain operations.
- Conducted monthly presentations and maintained strategic relationships with area managers and marketing teams.
- Delivered quarterly business reviews and program updates at internal sales meetings.
Off Premise Sales Representative
Young's Columbia / K&L Classic Company
Renton, WA
- Expanded Thurston County territory and developed million-dollar route pre-merger.
- Maintained #2 off-premise route company-wide, servicing high-volume chains including top QFC stores and Pete's Wine Shops.
- Created compelling visual merchandising displays and supervised wine steward teams.
- Conducted strategic ad presentations and promotional planning for specialty wine retailers.
On/Off Premise Sales Representative
P&S Wine Co. / G. Raden & Sons / Columbia Distributing
Renton, WA
02.1999 - 10.2000
- Managed premier Eastside territory with 63 diverse accounts spanning retail and restaurant sectors.
- Doubled military account volume year-over-year through strategic relationship building.
- Developed comprehensive wine lists and conducted staff training programs for restaurant partners.
- Implemented educational training courses to enhance on-premise account performance.
Skills
Sales management
Creativity and innovation
Vendor relationship management
Strategic planning
Team management
Coaching and mentoring
Market analysis
Problem-solving
Organizational development
Team collaboration
Analytical thinking
Relationship building
Summary
Dynamic individual with hands-on experience in the adult beverage industry on both the distributor and supplier side of the business. Brings strong problem-solving skills and proactive approaches to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Director, National Accounts
Constellation Brands
03.2019 - 06.2025
National Account Manager
Constellation Brands
07.2013 - 03.2019
Regional Account Executive
Young's Market Company
12.2003 - 07.2013
On/Off Premise Sales Representative
P&S Wine Co. / G. Raden & Sons / Columbia Distributing
02.1999 - 10.2000
Off Premise Sales Representative
Young's Columbia / K&L Classic Company
Similar Profiles
Marcos G ReyesMarcos G Reyes
Production Assistant at Constellation BrandsProduction Assistant at Constellation Brands
Jason HillmanJason Hillman
Sales Director at CONSTELLATION BRANDSSales Director at CONSTELLATION BRANDS
Eric HolmesEric Holmes
Brand Ambassador at Constellation BrandsBrand Ambassador at Constellation Brands
Sofia JohansonSofia Johanson
Vineyard Operator at Constellation BrandsVineyard Operator at Constellation Brands
Jose ValenzuelaJose Valenzuela
Clerk at Fred MeyerClerk at Fred Meyer