Kristen Bettencourt
Summary
As a Regional Manager, I have lead a team of sales reps and account managers across New England. I have over 20 years experience in the beauty industry. I excel in new business development, sales, territory management and brand management. My experience also includes enhancing regional sales through strategic account development and consultative selling. Skilled in aesthetic training and building the business, and adept at driving team performance and exceeding sales goals. Demonstrates exceptional business coaching and verbal communication, consistently achieving targets with a focus on profitability and client satisfaction. My territories consistently grow 25% or more YOY.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Aesthetic Practice Business Consultant
Diamond Accelerator
07.2024 - Current
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
- Developed complete business plans and operational strategies for new and existing business.
- Led restructuring of organization internal processes, resulting in improved performance.
- Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
- Improved client satisfaction with tailored consulting services.
- Evaluated staff performance and provided coaching to address inefficiencies. KPI indicators for staff, upselling, cross-selling, and patient retention.
- Executed promotions for practice, bundling of services, and monthly marketing.
- Improved practice social media output.
- Created consulting scripts for Service Providers, to help them execute successful consultations and bring in biggest ROI.
Regional Aesthetic Educator/Regional Sales Manager
Perricone MD
03.2021 - Current
- Executed training on aesthetic procedures and consultative selling for New England Dermatology, Plastic Surgery, and Med-Spa locations.
- Sales reporting and weekly assessments of aesthetician service and retail goals
- Extensive hands-on training for estheticians/RN's in product, protocols, and consultative selling.
- Developed and implemented aesthetic protocols for all backbar and in-office procedures.
- Territory consistently hit sales goals, for services and retail.
- Oversaw sales goals, trainings and brand development for 47 retail locations.
- Consistently brought in new accounts and new business.
Regional Sales Manager/Account Executive
Cosmedix Skincare
02.2019 - 03.2021
- Expanded market share within the region by identifying growth opportunities and collaborating with accounts to grow their business.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Executed all service trainings for aestheticians/RN's. Hands-on training for all Back Bar. PK training for all staff.
- Managed over 75 accounts
- Territory consistently hit sales goals
Aesthetic Trainer/District Manager
Massage Envy Spa
07.2013 - 02.2019
- Coached employees on best practices, providing constructive feedback to support their professional growth.
- Facilitated virtual, in-person and blended learning sessions for all aestheticians.
- Managed 15 Spa locations, and managed all aesthetic business needs.
- Trained all aestheticians on all skincare modalities. This also included cross-selling services and upselling services.
- Performed hands-on trainings in spa rooms.
- Oversaw store performance and conducted trainings and business reviews to increase efficiency to maintain growth targets.
Regional Sales Manager
Dermalogica
02.2009 - 07.2013
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Responsible for implementing all business-building and relationship-building expectations with over 25 estheticians, to help grow their service and retail sales within their designated store.
- Oversaw employee performance, ensured brand compliance, and increased efficiency to maintain productivity targets.
- Managed 25 retail locations throughout New England
Licensed Medical Aesthetician/Licensed Laser Tech
Dr. Cynthia Poulos-Plastic Surgery
02.2009 - 07.2012
- Utilized advanced technology and techniques to deliver effective non-surgical aesthetic procedures.
- Collaborated with medical professionals to provide comprehensive care for patients undergoing cosmetic procedures or surgery.
- Certified in all Laser procedures
- Executed all consultations with patients for injectables, to determine if a patient is a injectable patient or surgery candidate.
- Performed the following aesthetic procedures: IPL, Fraxel resurfacing, skin tightening, BBL, LHR, Vaser Shapes, Thermage, RF, Dermaplaning, and medical grade chemical peels.
- Certified in Cosmetic Tattooing: Microblading, Powder Brows, Lip Blush, Scalp Micropigmentation, and Fine Line tattoos.
- Maintained accurate patient medical records in EMR.
Education
Bachelor of Arts -
Worcester State College
Worcester, MA2002
Skills
- Account Development and Training
- Consultative Selling
- HR
- CRM
- Managing Multi-Unit Locations
- Sales Forecasting
- Recruiting and Hiring
- Business Development and Planning
- Exceeding Sales GoalS
- Profitability/ KPI/ P&L/ Budgets
- Business Coaching
- Aesthetic training and extensive Aesthetic knowledge
- Verbal and written communication
- Staff Management
- Performance Management
- Performance Evaluations
- Team Leadership
Certification
MA Master Aesthetician license
Cosmetic Tattoo Artist
Timeline
Aesthetic Practice Business Consultant
Diamond Accelerator
07.2024 - Current
Regional Aesthetic Educator/Regional Sales Manager
Perricone MD
03.2021 - Current
Regional Sales Manager/Account Executive
Cosmedix Skincare
02.2019 - 03.2021
Aesthetic Trainer/District Manager
Massage Envy Spa
07.2013 - 02.2019
Regional Sales Manager
Dermalogica
02.2009 - 07.2013
Licensed Medical Aesthetician/Licensed Laser Tech
Dr. Cynthia Poulos-Plastic Surgery
02.2009 - 07.2012
Bachelor of Arts -
Worcester State College
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