Kristen Lovejoy-malachin

Responsible for the leadership and direction of creative team members and agency partnerships in working collaboratively to develop actionable insights that support the creative marketing strategies and programs that were put forth by this role. These initiatives drive ecommerce traffic, increase revenue and engage key B2B partnerships.

Key functions include owning the creative growth of the brand. Quarterly creative goals are met with increased brand awareness through cross-channel, digital marketing programs, increased ecommerce site traffic and revenue. These successes are supported by the the development and nurturing of the brand guidelines that start to grow the story and brand journey.

• Boosts brand scalability with management and development of internal and external cross-channel digital marketing campaigns
• Developed all brand-centric, creative content, brand messaging, voice and tone that lead creation of brand marketing materials, promotional strategies and and lead generation
• Utilizes market trends and target audience statistics to effectively and appropriately market mLeading Lady product line.
• Transformed and manages ecommerce website and all supporting creative and social media platforms and content creation partners, to better engage customers and promote sales.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.

Key functions of this role included ideation to execution of creative content that supports the Leading Lady brand across all channels. Conceptualization and execution of digital and print creative assets and guidelines.

Developed the creative strategies and direction for all photo/video shoots, user-generated content creation briefs and influencer campaigns

• Worked closely with product development teams to create and maintain marketing materials for sales presentations including pitching at New York Fashion Week.
• Collaboratively with Marketing Director, compiled product, market and customer data to generate informed sales and profit projections.
• Directed creative execution and marketing plans to grow organic social following and develop the social influencer program that provided us with over 10,000 strategically sourced video and creative digital assets from brand influencers.

Strategic planning, conceptualization, design, implementation, production and management of omni-channel marketing initiatives for the full Mansfield Plumbing product line. Driving engagement and brand recognition, while spearheading the initiatives to educate the Mansfield customer about the the highly anticipated 2018 company wide rebrand that included;

- Website redesign & Launch

- Full Product Line Annual Pricebook redesign - Brand Packaging redesign

- Social Media Marketing Program Development

- Email Marketing Program Development

- Content Strategy Program Development

• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach to all rebranding efforts
• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach legacy Mansfield customer while leveraging success of these promotions to target potential new customers
• Coached sales team leads on key talking points and communication strategies for different audiences educating them about new brand statements and direction as well new and revitalized visual branding.

Independenly promoted to own, direct and implement all responsibilities from ideation to execution of multi-channel company rebrand for the leading Quality & Control Compliance Software Development Company in the United States and Canada. Ownership rebranding included but were not limited to;

- Logo and company collateral creation

- Full website redesign

- Software App redesign

- Full portfolio of marketing and sales support materials

- Digital initiative assets

- HR documents and supporting assets

Managed the conceptualization, design and production of all digital and print content to support the cross-channel marketing programs of the venture development organization providing capital, services and connections to the most successful tech and minority entrepreneurs to tell the the successes throughout Northeast Ohio.

Managed all in-house print and digital marketing and creative plans from conceptualization to final implementation; including producing all creative design and marketing content needs and for 2008 and 2009 acquisitions and rebranding efforts.