Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Hobbies
Generic
Kristen Stewart

Kristen Stewart

Brooklyn,NY

Summary

With a fusion of brand development, business strategy, technology and design, I’ve created engaging experiences and fostered customer relationships that have taken brands to their next level. As a leader and storyteller, I inspire creative action while remaining grounded in the data analysis that levers the business.

Overview

14
14
years of professional experience

Work History

Senior Vice President, Marketing & Digital

BANDIER
08.2022 - 02.2024
  • Developed a 3-year marketing strategy to triple annual revenue. (Including brand positioning and messaging, market share analysis, bottoms up digital marketing, SEO/SEM, Email/SMS, customer retention, social media, collaborations, VIP/ Influencers & events, PR and Co-op)
  • Maintained P&L for $30mm e-commerce business and $10mm marketing budget. Developed innovative sales, merchandising and marketing strategies to improve digital marketing efficiency and maintain positive EBITDA in 2023.
  • Streamlined operations to maximize business efficiency and profits. Led the evolution of the customer, product & merchandising strategies as well as the website UX to deliver a best-in-class, personalized, accessible customer experience and better serve our updated target audience. Developed a scalable loyalty program that led to $300k in incremental revenue in 3 months.
  • Strengthened relationships with key internal and external stakeholders, established a culture of continuous improvement, to drive operational excellence across the organization. Managed digital marketing, PR and web development agencies.
  • Performed quick turnaround (4 week) due diligence for the acquisition of our top competitor, Carbon38. Analyzed their business model, operations, profitability metrics, partners and contracts to ensure the business was a strategic fit ahead of purchases.

Senior Vice President, Marketing & E-Commerce

FLOYD HOME
08.2019 - 04.2022
  • Developed marketing strategy and processes, including content creation, digital marketing, events and e-commerce.
  • Oversaw growth and management of e-commerce business. Increased sales from $40mm to $70mm through an aggressive ecommerce UX overhaul, elevated market campaigns, and a tactical product launch strategy.
  • Identified opportunities to improve business process flows and productivity. Spearheaded design and development of a Sectional Sofa Configurator that increased CVR on sectional sofas 30%.
  • Restructured e-commerce and marketing departments for increased efficiency, optimizing resource allocation and improving communication between teams. Led and mentored a team of 11, e-commerce, development and marketing professionals.

Vice President, Marketing & E-Commerce (Contract Consultant)

TRUE RELIGION BRAND JEANS
02.2019 - 08.2019
  • Led development of strategic marketing plans to raise awareness and drive sales growth. Architected a global expansion roadmap and omni-channel strategy to transition TRBJ from a premium denim brand to streetwear.
  • Held complete P&L responsibility for a $150mm e-commerce business and $20mm marketing budget for a $500mm+ global business.
  • Enhanced company profitability by implementing strategic business plans and optimizing operational processes. Within 6 months, reduced marketing expenses by 30% and exceeded e-commerce annual sales plan by 40%.
  • Managed and mentored 40+ person E-commerce, Customer Service and International Marketing teams. Implemented agency-style operations to create content for US, UK, APAC and EMEA marketing.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization - with partners such as Bella Hadid, Manchester United Football Club, 2 Chainz and Doja Cat.

Head of E-commerce & Digital Marketing

CUSHNIE et OCHS
05.2016 - 03.2018
  • Launched the inaugural e-commerce website and managed all DTC marketing channels; Directed web design and development, designed order packaging, developed order fulfillment process, produced e-commerce & marketing photo shoots, developed all operations, processes and digital marketing programs.
  • Developed 5-year sales forecast and associated budget for e-commerce and digital marketing. Exceeded e-commerce sales forecast and grew e-commerce to 9% of total company revenue within 1st year. Implemented new processes and partners to reduce operating expenses by 50% by the end of Y2
  • Developed merchandising strategies and performed seasonal buys. Consistently increased sell-through rates at a 10% average Q/Q
  • Managed 3rd party web development and marketing agencies as well as internal creative team to continuously drive site and marketing innovations that improved the brand and shopping experience and increased conversions. Implemented 'virtual dressing room' technology that reduced returns from 50% to 30% in Y2
  • Built a customized CRM and developed a data analysis structure to link e-commerce and wholesale data. Used data to create customer profiles, email automation and marketing segments as well as customer retention and reward programs
  • Developed co-op program to supplement marketing budget.

Director, E-commerce and Digital Marketing

SCOOP NYC
06.2014 - 05.2016
  • Hired, trained and led the e-commerce, analytics, social media, graphic design, photography, copywriting, customer service and order fulfillment teams.
  • Developed performance marketing, email, customer retention and social media strategies that increased site traffic by 40% in the first year.
  • Managed 3rd party development and digital marketing agencies and negotiated ad bidding caps with wholesale accounts to protect wholesale partners' DTC marketing while improving Scoop's digital marketing efficiency.
  • Analyzed customer behavior data to provide UX direction in redesign of key site pages and customer experiences. Developed an in-store fulfillment program that increased site CVR from .5% to 2% and increased revenue 30% within 3 months of implementation.
  • Produced weekly and seasonal e-commerce and brand marketing photo shoots.

Senior Manager, E-commerce & Digital Marketing

IPPOLITA
06.2011 - 06.2014
  • Project managed and provided analysis for the following simultaneous projects: Rebranding to attract younger customer base, full website redesign, website re-platform and new ERP and CRM integration. Resulted in an increase in e-commerce revenue from $4m to $10m within one year of project completion.
  • Managed e-commerce design and development, photoshoot production, 3rd party partners, sales and customer analysis, product uploads and merchandising, order fulfillment, digital marketing, social media and customer service.
  • Created Customer Service Best Practices Manual and implemented a customer response strategy for all communications.

Manager, E-commerce & Marketing

KIKI DE MONTPARNASSE
10.2009 - 06.2011
  • Planned, executed and measured all e-commerce, OOH marketing, digital marketing and PR initiatives. Increased e-commerce traffic by 200%, increased social media followers by 60% and increased brick & mortar store traffic by 5% within 6 months.
  • Managed e-commerce design and development agencies. Ran digital innovation experiments that resulted in a 30% increase in AOV.
  • Planned and performed all digital marketing initiatives. Increased revenue from $70K to $200K within my first year.
  • Produced all e-commerce and marketing photo shoots and in-store events.

Education

Bachelor of Arts - Business Economics

University of California - Los Angeles
Los Angeles, CA

Skills

  • Business Strategy
  • Budget Planning
  • Digital/ E-commerce Strategy
  • Customer Acquisition
  • Revenue Generation
  • Marketing Efficiency
  • Operations Management
  • Change Management
  • Systems Organization
  • Organizational Development
  • Media Relations
  • Contract Negotiation
  • Effective Communicator and Public Speaker
  • Mergers & Acquisition Due Diligence

Affiliations

  • Women in Retail Leadership - Member
  • Chief - Member

Timeline

Senior Vice President, Marketing & Digital

BANDIER
08.2022 - 02.2024

Senior Vice President, Marketing & E-Commerce

FLOYD HOME
08.2019 - 04.2022

Vice President, Marketing & E-Commerce (Contract Consultant)

TRUE RELIGION BRAND JEANS
02.2019 - 08.2019

Head of E-commerce & Digital Marketing

CUSHNIE et OCHS
05.2016 - 03.2018

Director, E-commerce and Digital Marketing

SCOOP NYC
06.2014 - 05.2016

Senior Manager, E-commerce & Digital Marketing

IPPOLITA
06.2011 - 06.2014

Manager, E-commerce & Marketing

KIKI DE MONTPARNASSE
10.2009 - 06.2011

Bachelor of Arts - Business Economics

University of California - Los Angeles

Hobbies

  • Hydroponic gardening
  • Concert pianist & flutist
  • Flower arranging
  • Interior decorating

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Kristen Stewart