Kristi Draper
Summary
A results-driven Senior Media Market Specialist with over 10 years of experience in media trading, buying, and campaign strategy development. Adept at building and executing comprehensive media campaigns across traditional and digital platforms, fostering strong relationships with stakeholders, and staying ahead of emerging media trends.
Overview
11
11
years of professional experience
Work History
Senior Media Trader
Miroma Outcomes
09.2023 - Current
Senior Media Market Specialist
Active International
11.2018 - 09.2023
Senior Media Market Specialist
Carat Dentsu International
09.2017 - 10.2018
Media Buyer
Initiative Interpublic Group, Local Investment
08.2013 - 09.2017
Education
Bachelor of Science (B.S.) in Marketing and Business Management -
College of Staten Island CUNY
Staten Island, NYSkills
- Campaign Strategy Development: Expertise in creating and executing strategies for TV, audio, and digital media
- Project Management: Strong organizational and prioritization skills
- Relationship Building: Proven ability to build and maintain relationships with vendors, clients, and leadership
- Technical Proficiency: Experience with Media Ocean, Donovan, and Hudson MX
- Media Landscape Knowledge: Up-to-date with TV, OTT, CTV, and streaming audio trends
Professional Highlights
- Increased company success by over 20% through effective market condition communication.
- Successfully managed media executions from estimation to final delivery.
- Strategically positioned clients in key market areas, focusing on sports and special events.
- Fostered strong relationships and enhanced communication, delivering value to clients and partners.
- Actively represented the company at industry functions, expanding marketplace knowledge.
- Mentored junior staff and managed direct reports, promoting professional growth.
- Facilitated the development and growth of trade partnerships at market and corporate levels.
Timeline
Senior Media Trader
Miroma Outcomes
09.2023 - Current
Senior Media Market Specialist
Active International
11.2018 - 09.2023
Senior Media Market Specialist
Carat Dentsu International
09.2017 - 10.2018
Media Buyer
Initiative Interpublic Group, Local Investment
08.2013 - 09.2017
Bachelor of Science (B.S.) in Marketing and Business Management -
College of Staten Island CUNY
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