Kristin Vendsel
Minot
Summary
Creative Services Director skilled in oversight of teams of creative professionals to envision and execute successful business and product advertising campaigns. Proactive, results-oriented and talented leader with strong sense of current market conditions. Goal-oriented manager offering many years of experience in content and design development. Inspiring and hardworking with top strengths in organization, multitasking, and oral, and written communication.
Overview
36
36
years of professional experience
Work History
Creative Services Director
KX News Nexstar Media Group, Inc.
Minot
05.2019 - Current
- Direct Creative Service team activities in both Minot and Bismarck.
- Organize and track multiple projects to meet tight deadlines.
- Apply strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Develop and execute comprehensive marketing plans to increase brand awareness and increase viewership.
- Create promotional video and digital content for news, weather, sports and special packages.
- Create and place schedules for outside promotion of news and special packages.
- Manage creative services budget.
- Manage inventory of station and event promotional supplies, ensuring availability for on air talent, employees, giveaways and events.
Digital Marketing Manager
KX News Nexstar Media Group, Inc.
Minot
05.2017 - 05.2019
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Created digital commercial packages for sales team to use to generate business.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Production Manager
KX News Nexstar Media Group, Inc.
Minot
05.2015 - 05.2019
- Managed Creative Services team in Minot.
- Reviewed completed work to verify consistency, quality, and conformance.
- Identified training needs among staff members and organized relevant workshops accordingly.
- Coached and trained new staff members, providing guidance on department policies and procedures.
- Managed multiple tasks simultaneously while meeting tight deadlines.
- Created original copy for websites, brochures, newsletters, promotional materials, and more.
- Took large volumes of raw footage and determined which shots to use, cut or move to achieve creative vision.
Creative Services Director
Results Unlimited
Minot
03.2001 - 05.2015
- Managed the video and digital department team members, collaborating closely to achieve project objectives and meet deadlines.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Created original copy for websites, brochures, newsletters, promotional materials, and more.
- Presented ideas and storyboards to clients.
- Researched, interviewed clients, and wrote articles for a variety of publications.
- Organized, scheduled and sent media traffic instructions for all schedules placed from the agency.
Creative and Promotional Writer and Editor
KVLY TV
Fargo
05.1989 - 02.2001
- Write commercial and promotional copy.
- Shoot and edit commercials and promotions.
Education
Bachelor of Arts - Communications And English
University of North Dakota
Grand Forks05-1989
Skills
- Team Leadership
- Video production
- Digital marketing
- Project management
- Content development
- Budget management
- Advertising campaigns
- Concept development and Creation
- Effective communication
- Media planning
- Brand strategy
- Copywriting
- Graphic design
- Client presentations
- Training and development
- Problem solving
Accomplishments
- Emmy award for commercial writing
- Multiple Addy Awards for commercial and promotional products
- Multiple NDBA Awards for commercial and promotional products
Programs
- Efficient in Microsoft Office programs
- Efficient in Adobe Suite products
References
References available upon request.
Timeline
Creative Services Director
KX News Nexstar Media Group, Inc.
05.2019 - Current
Digital Marketing Manager
KX News Nexstar Media Group, Inc.
05.2017 - 05.2019
Production Manager
KX News Nexstar Media Group, Inc.
05.2015 - 05.2019
Creative Services Director
Results Unlimited
03.2001 - 05.2015
Creative and Promotional Writer and Editor
KVLY TV
05.1989 - 02.2001
Bachelor of Arts - Communications And English
University of North Dakota
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