Lacey Calvert
Cullman,AL
Summary
Driven Business Development Executive with a career history in multi-clinic growth and development. Motivated leader with strengths in building strategic relationships to support key business initiatives and sales goals. Highly skilled in executing marketing plans to achieve sales and referral goals.
Overview
8
8
years of professional experience
Work History
Director of Business Development
Johnson & Hayes Physical Therapists / Tradition Physical Therapy
03.2024 - Current
- Led change and transformation across business areas to deliver benefits and align company resources.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Established and maintained highly effective relationships with physician groups and community partners to drive growth.
- Developed and implemented a successful marketing strategy for start-up physical therapy clinics
- Drive clinic growth and manage day-to-day execution of social media messaging with influencer marketing strategies and creative content as well as developing creative pieces for multiple channels
Referral Coordinator
TheraPlay Pediatric Sensory Gym
04.2019 - 04.2023
- Maintained accurate records on in-progress and completed referrals, ensuring full data integrity throughout process.
- Weighed patient need, provider availability, and insurance coverage to determine optimal scheduling.
- Scheduled appointments with specialists on behalf of clients.
- Facilitated referrals to other healthcare providers and resources to bridge service gaps.
- Assisted with completion of referral forms and verified data accuracy and completion
- Monitored referrals to foster timely completion and followed up with physicians to facilitate.
Office Manager
TheraPlay Pediatric Sensory Gym
03.2019 - 04.2023
- Oversaw office inventory activities by ordering and stocking clinic and office supplies.
- Developed internal requirements and standards to minimize regulatory risks and liability in clinic.
- Managed, developed and trained staff, established and monitored goals
- Monitored front areas so that questions could be promptly addressed.
Marketing Coordinator and Social Media Manager
TheraPlay Pediatric Sensory Gym
04.2019 - 03.2023
- Developed and implemented a successful marketing strategy for start-up therapy clinics, resulting in an increase of 23% per year in referrals
- Develop marketing content such as written copy, graphic designs, and digital posts
- Manage day-to-day execution of social media messaging with influencer marketing strategies and creative content
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
Insurance and Billing Coordinator
TheraPlay Pediatric Sensory Gym
04.2019 - 03.2023
- Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
- Identified, researched, and resolved billing variances to maintain system accuracy and currency.
- Rectified outstanding account balances by inputting payments for services rendered through insurance as well as patient payments
- Call insurance companies, refile corrected claims or appeal claims regarding any discrepancies
- Submit requests from insurance companies for authorization
- Answered telephone and in person inquiries with friendly demeanor and full knowledge of billing department processes.
- Prepared itemized statements, bills, or invoices and recorded amounts due for items purchased or services rendered.
- Responded to customer concerns and questions on daily basis.
Patient Service Specialist
ATI Physical Therapy
06.2018 - 04.2019
- Applied administrative knowledge and courtesy to explain procedures and services to patients.
- Stayed calm under pressure to and successfully dealt with difficult situations.
- Helped address client complaints through timely corrective actions and appropriate referrals.
- Provided excellent customer service to patients and medical staff.
- Trained patient service specialist at other locations
- Selected to run patient service operations at home clinic as well as numerous high school clinics and university clinics simultaneously
Education
Bachelor of Science - Public Relations
Auburn University
Auburn, AL12-2004
Skills
- Sales training and leadership
- Business modeling
- Organizational development
- Networking
- Revenue growth
- Partnership development
- Social media marketing
Timeline
Director of Business Development
Johnson & Hayes Physical Therapists / Tradition Physical Therapy
03.2024 - Current
Referral Coordinator
TheraPlay Pediatric Sensory Gym
04.2019 - 04.2023
Marketing Coordinator and Social Media Manager
TheraPlay Pediatric Sensory Gym
04.2019 - 03.2023
Insurance and Billing Coordinator
TheraPlay Pediatric Sensory Gym
04.2019 - 03.2023
Office Manager
TheraPlay Pediatric Sensory Gym
03.2019 - 04.2023
Patient Service Specialist
ATI Physical Therapy
06.2018 - 04.2019
Bachelor of Science - Public Relations
Auburn University