LaCheryl Robinson

Analyzed market trends and developed targeted business strategies to boost sales performance and improve overall profitability.

Partner with Sales Reps to make outside calls to increase market share

Meet sales goals by training, motivating , mentoring and providing feedback to store employees

Ensure compliance with policies and procedures including safety, loss prevention

• Coached employees on customer service and selling techniques and made sure we were compliant on learning modules deadlines and skill drills.
• Maintained organized store environment for customer and employee health and safety which includes setting planograms based on Quarterly floor changes and sales such as Blue Bucket and Super Sale
• Used proven customer engagement techniques to increase sales. Successful completion of weekly Lead Generation list with 24 weeks cleared which is 100% and 1380 calls made.
• Utilized data to identify sales opportunities and maximize profits by making sure that I studied Sher- plan and budget so that we successfully obtained monthly and quarterly goals. We did successfully obtain our Q1 goal with a 21.5% increase over LY
• Updated records related to sales, and inventory. Completed cycle counts weekly and reported any discrepancies in Merchandise Management.

• Increased local nursery department sale profits by 25% over a 2 year period during pandemic.
• Increased overall store profit margins by 10% over a 2 year period during pandemic.
• Increased business relations and retention by 30% utilizing marketing and promotion strategies of the Co branded retail credit card platform
• Perform full life cycle recruitment procedures which include Initiating Job Fairs, facilitating applicant selection processes and present company orientations focused on overall company standards
• Serve as primary operational manager of retail workers

• Increased client database to service 400 additional buyers to maximize productivity, sales and business growth adding $200k per year to organizational bottom line.
• Managed international external partnerships and established monthly communication to provide timely updates on merchandise sales.

• Organized and executed vendor meetings to ensure proper product placement throughout the department that would maximize profits.
• Implemented targeted marketing campaigns to showcase merchandise and reported overall productivity to store manager.
• Lead full life cycle recruiting to successfully fill open positions.
• Managed all monthly department employee coaching proceedings and annual performance reviews to encourage ongoing professional development.