Summary
Overview
Work History
Education
Skills
Timeline
Generic

Laila Allen

Somerset,US

Summary

Highly creative and ambitious Fashion Designer with a passion for creating unique and trend setting designs. Proven ability to connect with customers to drive sales and increase customer satisfaction. Collaborative team player with an eye for detail and strong perception of fashion trends to develop unique brand aesthetics. Seeking to leverage skills to make a significant impact to fashion industry.

Overview

2
2
years of professional experience

Work History

Brand Specialist

The RealReal
06.2024 - Current
  • Evaluated campaign effectiveness through data analysis, refining tactics based on findings for continued success.
  • Leveraged in-depth fashion and trend knowledge, along with TRR brand and condition standards, to identify high-saleability items within product "rejections," focusing on finding covetable and marketable pieces.
  • Completed daily and weekly email recaps, monitored team-specific reporting, and proactively identified opportunities for improvement.
  • Actively attended and contributed to scheduled brand and merchandising meetings, providing insights based on trend analysis and pipeline performance.
  • Achieved $9,285 in top 5 saves during August by identifying high-saleability items in the inbound pipeline, utilizing trend knowledge and adherence to brand standards.

Sales Associate

Greene Street Consignment
08.2023 - 02.2024
  • Boosted customer satisfaction levels through exceptional service, welcoming and inclusive environment for clients of all backgrounds, addressing concerns promptly, and providing a welcoming store environment.
  • Establishing trust with customers to address their shopping requirements effectively and optimize sales opportunities.
  • Achieved monthly POS sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.

Intern

Street Smart Tailoring
01.2023 - 05.2023
  • Contributed to marketing ideation and strategy development, leveraging innovative approaches to drive brand visibility and consumer engagement.
  • Orchestrated a comprehensive market analysis to identify gaps and opportunities, resulting in a 20% increase in customer engagement and a 15% growth in market share.
  • Demonstrated proficiency in understanding user preferences and providing tailored recommendations to enhance usability, driving improved customer satisfaction and engagement.

Sales Associate

Macys
07.2022 - 01.2023
  • Curating personalized product selections and maximizing sales performance; achieved a 15% increase in average transaction value and enhanced customer loyalty.
  • Promoted special offers and events by engaging with customers on the sales floor, driving awareness of promotions and boosting sales conversion rates within 3 months.

Education

Bachelor of Arts - Fashion Design

Marymount University
Arlington, VA
05.2023

Skills

  • Trend Analysis
  • Strong proficiency in Microsoft Office Tools (Outlook, Word, Excel, PowerPoint)
  • Organization and Time Management
  • Strong sense of fashion and luxury fashion terminology
  • Adobe Creative Cloud Suite (Adobe Photoshop, Illustrator)
  • Creative Design Skills Customer Feedback Analysis
  • Experience with Technical Flats, Color Theory, Tech Packs

Timeline

Brand Specialist

The RealReal
06.2024 - Current

Sales Associate

Greene Street Consignment
08.2023 - 02.2024

Intern

Street Smart Tailoring
01.2023 - 05.2023

Sales Associate

Macys
07.2022 - 01.2023

Bachelor of Arts - Fashion Design

Marymount University
Laila Allen