Lam Do
Fennville
Summary
Merchandising-focused retail professional with 9+ years of customer service experience and a strong background in visual presentation, styling, and store leadership. Proven success in driving sales through strategic merchandising, team development, and customer engagement. Passionate about fashion, brand storytelling, and creating impactful in-store experiences. Seeking to grow within merchandising and contribute to continued company success.
Overview
8
8
years of professional experience
Work History
Co-Manager
Glik’s
Saugatuck
05.2025 - Current
- Managed daily store operations and ensured compliance with company policies.
- Trained and mentored staff to improve customer service skills.
- Oversaw inventory management and maintained product displays.
- Support overall store performance, contributing to sales growth and daily operations
- Execute and maintain merchandising standards aligned with brand direction
- Partner with leadership to implement floor moves and product placement strategies
- Coach and develop team members to improve sales performance and customer service
- Analyze sales trends to adjust merchandising and drive results
Visual Merchandiser
Zara
Oak Brook
08.2022 - 11.2024
- Worked with store managers to implement new displays, promotions and store layout changes.
- Monitored and replenished display inventory and restructured according to
- available stock.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- In charge of merchandising the store in accordance with the company
- guidelines.
- To promote new lines effectively.
- Supports the commercial manager to identify and action creative and visual ideas for the store.
- Appropriate use of the in-store furniture and internal mannequins.
- Keep up to date on the latest fashion trends and provide feedback on competitors activity.
- Analyze daily information and react to it accordingly.
- To be in charge of planning the commercial and visual activity of the store in a daily/weekly and seasonal manner.
- Works alongside the operational manager to ensure that the best practice of the digital devices is in place at all times.
- Control's product levels in the store and communicate with the senior management any product needs.
- Manages all procedure related to product: -Warehouse-Orders-Reports To participate in the training and development of commercial colleagues.
- Work alongside the management to support the new starters training.
- To ensure good housekeeping is maintained throughout all areas in the store and to communicate with the senior management team in case an accident happens.
- To be aware of the risks of employees and customers are exposed to and to be aware of safe work practices and company procedures to overcome them.
- To provide high level of customer service within the store and follow customer service action plans.
- To support customer service with product, knowledge, and awareness of the following: -New arrivals -Replenishment of best sellers-Offer alternatives.
- To resolve customer queries as they arise and refer to senior management when necessary.
- To participate in the training and development of commercial.
Personal Stylist
Lam Do
Chicago
07.2019 - 08.2022
- Styled clients for events, enhancing personal expression and confidence.
- Conducted wardrobe assessments, identifying gaps and recommending versatile pieces.
- Collaborated with clients to create personalized style profiles and preferences.
- Delivered personalized styling services, increasing client satisfaction and repeat business
- Built strong relationships through tailored fashion recommendations
- Stayed current on trends to provide relevant and effective styling advice
Floor Manager
Pho King Waukesha
Waukesha
11.2017 - 05.2021
- Reviewed completed work to verify consistency, quality, and conformance.
- Delegated work to staff, setting priorities and goals.
- Reduced wait times during peak hours by refining table turnover processes
- and coordinating effectively between front-of-house and back-of-house
- teams.
- Maintained high food safety standards through regular inspections and strict
- adherence to sanitation guidelines.
- Monitored labor costs closely to maximize profitability without compromising
- the guest experience or employee morale.
- Developed detailed floor plans for optimal table placement, resulting in
- improved guest experience and increased seating capacity.
- Increased overall restaurant efficiency by training team members on best
- practices and ensuring adherence to company policies and procedures.
- Ensured proper cash handling procedures were followed at all times, reducing
- discrepancies in daily sales reports.
- Coordinated with suppliers to ensure timely delivery of inventory, contributing
- to a seamless operation.
- Resolved customer complaints promptly and professionally, leading to repeat
- business and positive reviews.
- Oversaw staff hiring process including interviews and background checks,
- ensuring selection of qualified candidates who aligned with the restaurant''s
- values.
- Collaborated with the kitchen staff to ensure timely delivery of high-quality
- meals during peak periods.
- Correctly calculated inventory and ordered appropriate supplies.
- Tracked daily sales transactions and invoices for accurate and updated
- financial reporting.
- Carefully interviewed, selected, trained, and supervised staff.
- Conducted health, safety, and sanitation process evaluations to identify and
- remedy any violations immediately.
Education
Some College (No Degree) - Fashion Marketing
Columbia College, Chicago
Chicago, ILHigh School Diploma -
Duy Tan Highschool
VietnamSkills
Visual Merchandising
Merchandising Plan Creation
Window Display
Mannequin Styling
Overstock Management
Workload Planning
Customer Service
Trend Analysis
Store Layout & Product Placement
Sales Growth Strategies
Team Leadership
Customer Experience
Inventory Awareness
Styling & Personal Shopping Communication
Brand Presentation
Management
Strategic Planning
Staff Training and Development
Organizational Skill
Languages
- English
- Vietnamese
Timeline
Co-Manager
Glik’s
05.2025 - Current
Visual Merchandiser
Zara
08.2022 - 11.2024
Personal Stylist
Lam Do
07.2019 - 08.2022
Floor Manager
Pho King Waukesha
11.2017 - 05.2021
Some College (No Degree) - Fashion Marketing
Columbia College, Chicago
High School Diploma -
Duy Tan Highschool