Laura Armendariz

Successfully drove business results by maximizing sales plans, managing expenses, and improving metrics through effective sales floor leadership.

• Developed and executed comprehensive training programs, providing continuous coaching and feedback to the team, resulting in increased performance and sales.

• Planned, delegated, and followed up on tasks and assignments to ensure expectations were consistently met while maintaining operational and visual standards.

• Fostered a team-oriented environment through empathetic and engaging communication, establishing trusting relationships with team members.

• Served as a liaison between the Boutique Team, Field, and corporate partners, ensuring effective communication and alignment of goals.

• Led a high-performing sales team, recruiting and retaining guest-focused individuals who consistently drove sales and provided exceptional customer service.

• Coached and developed team members to reach their full potential, utilizing company-provided tools and resources for skill enhancement.

• Implemented and enforced company policies and procedures, ensuring fair and consistent management of performance and adherence to operational standards.

• Actively engaged in visual merchandising decisions, maintaining a visually inspiring boutique that appealed to customers and showcased the product mix offering.

• Managed day-to-day boutique operations, including scheduling, opening and closing procedures, banking, and physical asset protection through regular audits.

• Fostered a customer-centric culture and created a welcoming environment.

• Built and led effective teams, ensuring high levels of customer service.
• • Maximized store volume and profit by meeting sales and operational goals.

• Recruited, trained, and coached new General Managers and other leadership roles.

• Maintained a low turnover rate through engagement and retention strategies.

• Recruited and took part in hiring new store employees for the district. Trained on proper protocols and customer service and company standards.
• Helped open 3 new store locations throughout the company. Helped direct teams during grand opening,

• Demonstrate client service and adhere to leadership standards. Achieving to be a profitable department by driving business results.
• Recruit, interviewing, hiring, training and coaching to further develop talent. Developed three Senior Eduction Consultants into a Beauty Manager position. District trainer for new Beauty Leaders on boarding into position.
• Merchandising and driving operational excellence. Coordinated brand sponsored events and non-branded sponsored events to promote sales and brand awareness.
• Appointed as JcPenney Campus Captain for Texas State University-actively recruited at Career Fairs and help classroom presentations for corporate and store opportunities.
• Served as Diversity Liaison for the district and contributed to various multi-cultural events involving the community and store personnel.

• Provided inquiries received via online banking.Responsible for member retention efforts that impact all banking accounts.
• Maintained up to date knowledge of USAA products and services and how best to position them to membership.
• Had direct consumer sales experience with a demonstrated track record meeting and exceeding sales quotas and client growth goals.

• Responsible for managing retail store with $3 million annual sales volume and staff of 25 employees, including two co-managers.
• Build Revenue by developing strategies and plans to achieve sales results through business- analysis, action-planning, effective communication, and consistent accountability.
• Build Talent by applying and teaching selling strategies and supervisory practices. Network, recruit, interview, and train qualified associates.
• Achieved Angel's of Excellence Award four times during tome of employment. Also part of company top performers to attend Victoria's Secret Fashion Show in New York.