Summary
Overview
Work History
Education
Skills
College Baseball Player
Timeline
Generic

Lance Balius

Austin,TX

Summary

Sponsorship Manager at Thryft with a proven track record in securing brand partnerships that enhance event visibility and revenue. Expert in market research and client relationship building, I craft compelling sponsorship proposals and manage successful activations, ensuring alignment with brand values and goals. Adaptable leader committed to driving impactful collaborations.

Overview

6
6
years of professional experience

Work History

Sponsorship Manger

Thryft
10.2024 - Current
  • Identified and secured brand sponsors for pop-up vintage markets, resulting in increased event visibility and revenue.
  • Crafted and delivered compelling sponsorship decks tailored to company goals and brand alignment.
  • Researched potential sponsors by analyzing market fit, demographics, and values to ensure mutually beneficial collaborations.
  • Coordinated with internal teams to integrate sponsor activations seamlessly into event operations.
  • Managed post-event reporting and maintained long-term sponsor relationships for future campaigns.
  • Assisted in basic financial forecasting, budgeting for marketing events, and estimating
    ROI on sponsorship opportunities

Baseball Trainer

Freelance
03.2019 - Current
  • Created engaging drills focused on improving specific skill sets related to hitting, pitching, or fielding.
  • Protected athletes with thorough demonstrations of correct equipment use.
  • Built strong foundations for kids to apply their baseball skills to the real world.
  • Evaluated player skills, strengths, and weaknesses to determine team positions.

Education

Bachelor of Arts - Business Administration W/ Finance Concentration

Huston-Tillotson University
Austin, TX
05-2026

Bachelor of Arts -

Brookhaven College
Dallas, TX
05.2023

Bachelor of Arts -

Western Texas College
Snyder, Texas
05.2022

Skills

    - Sponsorship Acquisition & Management
    - Brand Partnership Development
    - Value Proposition Design
    - Market & Competitor Research
    - Communication & Negotiation
    - Event Coordination
    - Team Leadership
    - Adaptability in Dynamic Environments
    - Client Relationship Building

College Baseball Player

4 years of collegiate baseball experience split between Western Texas College, Brookhaven College, and Huston-Tillotson University.


Timeline

Sponsorship Manger

Thryft
10.2024 - Current

Baseball Trainer

Freelance
03.2019 - Current

Bachelor of Arts - Business Administration W/ Finance Concentration

Huston-Tillotson University

Bachelor of Arts -

Brookhaven College

Bachelor of Arts -

Western Texas College

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Lance Balius