Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Lance Jerden

Wolfforth,TX

Summary

Seasoned Director of Marketing and Business Development with a proven track record in leading successful marketing strategies and business expansion projects. Skilled at identifying market trends, creating innovative campaigns, and forging strategic partnerships to drive growth. Possess strong leadership skills, keen analytical abilities, and adeptness in fostering client relationships. Evident success in enhancing brand visibility and accelerating revenue generation in past work experiences.

Overview

11
11
years of professional experience

Work History

Commercial Accounts Manager

Grainger Industrial Supply
Lubbock, TX
03.2025 - Current
  • Prepared detailed reports on key account activities, objectives, successes, and challenges.
  • Tracked competitor activities related to pricing models, products and services offered.
  • Coordinated efforts between sales teams, customers, and suppliers.
  • Maintained accurate records of all client interactions using CRM software.
  • Negotiated and maintained contracts with clients for commercial accounts.
  • Conducted financial analysis of existing accounts to ensure profitability targets were met.
  • Established strong relationships with customers by providing excellent customer service.

Director of Marketing and Business Development

Exceptional Community Hospital
Lubbock, TX
03.2024 - 03.2025
  • Developed and implemented marketing strategies to increase brand awareness, improve customer satisfaction, and enhance brand loyalty.
  • Created and executed a comprehensive digital marketing plan including SEO and SEM, content creation, email campaigns, social media management, and web analytics.
  • Managed the design and production of marketing materials such as brochures, flyers, catalogs and other collateral pieces.
  • Conducted competitive analysis to identify opportunities for improvement in current business processes or products and services offerings.
  • Collaborated with executive team on strategic initiatives related to corporate growth opportunities through mergers and acquisitions or joint ventures activities.
  • Identified potential partners who could help expand the reach of the organization's services into new markets.
  • Produced reports detailing progress made toward achieving short-term and long-term goals; presented findings during monthly meetings with senior leadership.
  • Negotiated sponsorship deals with vendors, partners in order to gain exposure for the organization's products, services.
  • Planned advertising campaigns for online, print and other mediums.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Coordinated marketing events for showcasing product and service offerings.

Account Manager - B2B Business Development

Sagamore Hill / Fox 34
Lubbock, TX
11.2023 - 04.2024
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Implemented creative marketing strategies that led to increased brand visibility and awareness among target customers.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Enhanced cross-functional collaboration by communicating regularly with colleagues in various departments, sharing insights, and working together on projects.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Developed strategies to maximize customer retention and increase sales volume.

Sales Representative

Viva Land Group
Lubbock, TX
01.2023 - 11.2023
  • Building relationships to help people achieve their land ownership goals
  • Advertising and marketing our properties
  • Showing the properties to perspective clients
  • Filling out contracts and closings.
  • Negotiating deals
  • Optimized territory coverage by strategically planning routes for maximum efficiency in meeting clients face to face.

Account Executive

Nexstar Media Group
Lubbock, TX
08.2020 - 02.2023
  • Outside sales rep for the local ABC and CBS affiliate
  • Working with existing clients and creating new clients to help fit their specific needs to help grow their business
  • Negotiating deals and contracts while building trust and relationships
  • Helping with events, planning and marketing along with making commercials while maintaining expectations
  • Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
  • Stayed current on company offerings and industry trends.
  • Providing records and reports of progress for the clients
  • Meeting and exceeding budgeted goals
  • Set a new company wide sales record
  • Set a new Gabriel Media sales record.

Sales Rep

Pinnacle Agriculture
Lubbock, TX
11.2018 - 08.2020
  • Outside sales rep for agriculture seed, fertilizer, and chemical sales
  • Working with existing customers and creating relationships with new customers
  • Providing customer service to growers to help them with their specific operations
  • Handled customer situations by making amicable decisions for customers and company
  • Cold called prospective customers
  • Entered, updated, and maintained daily activity and prospect information
  • Developed and implemented sales strategies with customers
  • Identified customer needs by reviewing account information and conducting needs assessments.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Developed strong rapport with customers and created positive impression of business.

Field Technician

High Plains Water District
Lubbock, TX
12.2014 - 11.2018
  • Public Relations from the district to the public
  • Responsible for water leveling and monitoring on annual observation wells
  • Working with specific farmers in multiple counties on water conservation
  • Monitoring their irrigation well water levels, water quality, and gallons per minute while pumping
  • Maintaining accurate records for annual reports
  • Providing well depth and gpm flows for general public
  • Acquiring research and data collection of different types of test wells
  • Providing accurate information for permitting and presenting test reports to a variety of members of the population
  • Performed different operations and maintenance functions for groundwater remediation systems
  • Reviewed laboratory reports, understanding waste sample characterizations
  • Collected environmental samples for laboratory shipment.
  • Safeguarded data integrity by conducting regular backups and adhering to strict security protocols during field operations.
  • Prepared and submitted reports to document work performed and provide progress updates to management.

Education

Bachelor of Science in Communications And Leadership -

Texas Tech University
Lubbock, TX
08-2005

Skills

  • Business development (10 years)
  • Customer service (10 years)
  • Contract negotiations (5 years)
  • Relationship building (10 years)
  • Acquire new customers (10 years)
  • Attention to detail
  • Problem-solving (7 years)
  • Public Relations (10 years)
  • Outside Sales (7 years)
  • Data Collection (2 years)
  • Process Improvement (5 years)
  • Project Management (5 years)
  • Sales (10 years)
  • Account Management (5 years)
  • Budgeting (5 years)
  • Sales Management (5 years)
  • Cold Calling
  • Marketing Analytics
  • Creative Direction
  • Search Engine Optimization
  • Competitive Analysis
  • Customer Acquisition
  • Partnership Development
  • Strategic Marketing
  • Budget Forecasting
  • Contract Negotiation
  • Training and Onboarding
  • Salesforce CRM Software
  • Campaign Performance Tracking
  • Team Recruiting and Hiring
  • Client Relationship Management
  • Marketing Strategy Development
  • Digital Marketing
  • Media Buying
  • Problem-Solving
  • Program Marketing
  • Seasonal campaign development
  • Media Relations
  • Negotiation
  • Analytical Skills
  • Goal Setting
  • Attention to Detail
  • Brand Management
  • Bid preparation
  • Critical Thinking
  • Campaign Planning
  • Customer Relationship Management (CRM)
  • Effective Communication

Accomplishments

Trail Blazer of the Year

New National Sales Record

References

References available upon request.

Timeline

Commercial Accounts Manager

Grainger Industrial Supply
03.2025 - Current

Director of Marketing and Business Development

Exceptional Community Hospital
03.2024 - 03.2025

Account Manager - B2B Business Development

Sagamore Hill / Fox 34
11.2023 - 04.2024

Sales Representative

Viva Land Group
01.2023 - 11.2023

Account Executive

Nexstar Media Group
08.2020 - 02.2023

Sales Rep

Pinnacle Agriculture
11.2018 - 08.2020

Field Technician

High Plains Water District
12.2014 - 11.2018

Bachelor of Science in Communications And Leadership -

Texas Tech University

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