Lathan Greeson
Winder,GA
Summary
Skilled Business Development leader offering 11 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Business Development
Freight Logic
01.2017 - Current
- As Director of Business Development I'm to make sure the company is growing as expected.
- On January 5th every year, I sit down with the owners and discuss the following year. We go over the gameplan and I'm given my Quotas to hit.
- Over my 6 years, maintained a 98% client retention rate, Have grown our sales force from 4 reps to and brought in around $4+ million a year in profit.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Negotiated, prepared, and signed contracts with clients
- Established and maintained highly effective relationships with clients and industry partners to drive growth
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors
Operations Manager
Fusion Logistics Services, LLC
05.2012 - 01.2019
- First Started as in Carrier Sales as a Sales Rep
- After about six months I was promoted to a Business Development Manager. As a BDM my duties were to find new clients, I was very good at my job
- With zero Logistics experience I managed to close 34 accounts in year 1 averaging a 20% profit margin on each load
- 3 years later I was averaging 20% with a $2 million-a-year profit margin
- In 2016
- I was promoted to Operations Manager where I oversaw Special Projects
- The Special Projects ranged from setting up an ISO tank Deposits to establishing entire warehouse systems for clients.
Education
Bachelor's - International Business
University of North Georgia
05.2025
Skills
- Sales both Inside/ Outside-11 years
- Martial Arts Discipline- 26 years
- Business Development- 11 years
- Computer- Microsoft/ Excel
- Salesforce
- CRM & TMS's
- Client Satisfaction
Certification
Currently in school getting my Bachelor's degree in Information Technology Management.
Martial Arts, Hiking, and Traveling
I have a Black Belt in 6 different disciplines and Have been competing since I was 6.
I Love to Hike and Travel in My free time
Timeline
Director of Business Development
Freight Logic
01.2017 - Current
Operations Manager
Fusion Logistics Services, LLC
05.2012 - 01.2019
Bachelor's - International Business
University of North Georgia
Currently in school getting my Bachelor's degree in Information Technology Management.
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