Laura Beausoleil
Mount Vernon,WA
Summary
Dedicated professional with history of meeting goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Enthusiastic, eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Highly proficient in building last relationships with key decision makers, customer and team members to accomplish goals and support the mission.
Overview
18
18
years of professional experience
Work History
Executive Director
Birchview Memory Care
10.2020 - Current
- Responsible for daily operations of 60-bed memory care community, including 50 staff.
- Successfully control expenses and increase revenue, leading to positive quarterly NOI's.
- Applied for and awarded AHCA/NCAL Bronze Quality Award in 2021 (1 of 5 in Washington State).
- Received Pinnacle Customer Service Experience Awards in 2020, 2021 and 2022.
Marketing Director
Birchview Memory Care
11.2019 - 10.2020
- Achieved stable growth and high occupancy
- Monthly average census increased from 90% in 2019 to 98% in 2020
- Stability achieved from consistent follow through with families and community referral partners
- Increased social media presence, focused on customer service, and adapted to changes with COVID throughout inquiry to move in process
Home Care Consultant
Home Instead Senior Care
08.2017 - 11.2019
- Produced strong referrals from community partners in Skagit and Whatcom County, accounting for 60-70% of gross revenue
- Built positive relationships, provided consistent brand exposure
- Client care coordination included signing contracts, creating detailed care plans and assessments
Marketing Director
Bellingham at Orchard Memory Care
12.2016 - 08.2017
- Accepted opportunity to increase census at challenged sister property in Bellingham
- Accomplished 12% census increase in eight months through intentional marketing efforts and by working with Executive Director to positively change staff culture
- Hosted purposeful events to increase referrals and re-build positive reputation
Marketing Director
Where The Heart Is, Assisted Living & Memory Care
04.2016 - 12.2016
- Increased census by 20% in eight months, accomplished through external marketing efforts and building relationships throughout Skagit, Whatcom, Island and Snohomish County
- Established standards for staging, cleanliness, and overall community appearance
- Increased social media presence, revived Life Long Learning Series and implemented new marketing events.
Event Coordinator
Alzheimer’s Association, WA Chapter
12.2014 - 04.2016
- Increased revenue of Walk to End Alzheimer’s through team cultivation and building strong volunteer committees
- Increased revenue and awareness of Reason to Hope
- Raised community awareness of programs and services through civic group engagement and networking opportunities.
Administrative and Marketing Assistant
Bradlee Distributors
03.2012 - 11.2014
- Managed front office, ensured a welcoming first impression for all customers
- Tracked client purchases to ensure dealer guidelines were met and products were registered
- Compiled and presented monthly sales and financial reports to show YTD progress
- Created all internal and external memos, marketing programs and product updates
- Assisted with planning, hosting and serving at after-hours company events.
Special Events Manager
Northwest Burn Foundation
01.2006 - 01.2012
- Planned and executed all fundraising events to increase donations and Foundation’s visibility
- Events included annual Give Burns the Boot Drive, Awards Gala and Classic Charity Golf Tournament
- Assisted with executing weeklong summer camp for burn survivors
- Procured auction donations and corporate sponsorships
- Created and distributed all event related collateral
- Professional representative of NWBF at community events
Intern - Staff Assistant
Seattle Children's Hospital
01.2010 - 03.2010
- Assisted with Mindfulness-Based group activities for children, under guidance of licensed therapists.
- Assisted with completing charts, patient supervision, hygiene and bedtime routines.
Volunteer
National Student Coalition Against Slavery
09.2008 - 09.2008
- Traveled to Washington DC to lobby with congress for support of the Trafficking Victims Protection Reauthorization Act of 2008
President Volunteer
The Abolition
09.2008 - 05.2010
- Led group of college students focusing on efforts to increase awareness of Human Trafficking
- Worked with local non-profit groups to educated students and public about local and international trafficking
- Collaborated with Freedom Initiative, Seattle Against Slavery and International Justice Mission to create a two-day conference focused on raising awareness and mobilizing community efforts to combat human trafficking
Education
Bachelor of Arts - Psychology
Seattle Pacific University
Seattle, WA06.2010
Skills
- Leadership and People Development
- Financial Management
- Integrity and Transparency
- Employee Motivation and Performance
- Industry Expertise
- Mission and Vision
- Results Orientation
- Sales Growth
- Approachable and Outgoing
- Community Outreach
- Departmental Coordination
- Relationship Building
- Networking Events
- Strong Communication and Interpersonal Skills
- Excellent Written and Verbal Communication
Timeline
Executive Director
Birchview Memory Care
10.2020 - Current
Marketing Director
Birchview Memory Care
11.2019 - 10.2020
Home Care Consultant
Home Instead Senior Care
08.2017 - 11.2019
Marketing Director
Bellingham at Orchard Memory Care
12.2016 - 08.2017
Marketing Director
Where The Heart Is, Assisted Living & Memory Care
04.2016 - 12.2016
Event Coordinator
Alzheimer’s Association, WA Chapter
12.2014 - 04.2016
Administrative and Marketing Assistant
Bradlee Distributors
03.2012 - 11.2014
Intern - Staff Assistant
Seattle Children's Hospital
01.2010 - 03.2010
Volunteer
National Student Coalition Against Slavery
09.2008 - 09.2008
President Volunteer
The Abolition
09.2008 - 05.2010
Special Events Manager
Northwest Burn Foundation
01.2006 - 01.2012
Bachelor of Arts - Psychology
Seattle Pacific University