Laura Libby
Summary
Results-oriented Tourism industry executive with demonstrated record of accomplishment in developing product plans that match clients' needs and strategic objectives. Establishing and maintaining productive positive relationships and leading teams to consider major decisions that ensure industry trends and issues are being proactively planned and addressed.
Overview
24
24
years of professional experience
Work History
President, Destination Marketing
Miles Partnership
08.2023 - Current
- Established culture of accountability by setting clear expectations and holding individuals responsible for results.
- Created succession plans to provide continuity of operations during leadership transitions.
- Streamlined organizational processes by evaluating current systems and implementing improvements.
- Facilitated communication between departmental teams and stakeholders to build consensus.
- Established innovative policies to improve organizational performance and increase customer satisfaction.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Represented organization at industry conferences and events.
Senior Vice President
Miles Partnership
07.2015 - 08.2023
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Initiated strategy to drive company growth and increase market share and profitability.Developed effective business strategies to capitalize on emerging market trends.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
General Manager
Miles Partnership
01.2013 - 06.2015
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Trained and guided team members to maintain high productivity and performance metrics.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Assisted in recruiting, hiring and training of team members.
- Collaborated with cross-functional teams to develop innovative solutions.
Director of Consumer Marketing & Industry Relations
Colorado Tourism Office
04.2012 - 12.2012
- Manage tourism annual budget and forecast monthly expenditures for a $12-$15 million budget
- Manage contracted scopes of work for web services and the official state vacation guide
- Currently overseeing fulfillment and distribution of the annual vacation guide
- Oversee and coordinate monthly committee meetings
- Manage four staff members.
Travel Resources Manager
Colorado Tourism Office
09.2010 - 04.2012
- Oversaw fulfillment and distribution of the 2011 Official State Vacation Guide and Official State Map
- Supervise the contracted web content and enewsletter editor and vacation guide editor to ensure statewide coverage
- Track website usage based on Google Analytics and social media mentions and interaction via monthly analytic reports
- Work with colleagues, committee members, board members and industry partners to manage the development of Colorado.com, develop and implement mobile and social media strategies
- Oversee the content and distribution of the monthly in-state and out-of-state enewsletter program
- Coordinated and executed the Governor's 2010 Colorado Tourism Conference in Snowmass.
Heritage Tourism Program Manager
Colorado Tourism Office
01.2008 - 05.2010
- Implemented heritage tourism grant program designed to enhance regional partnerships and strengthen heritage tourism in Colorado
- Provide technical assistance to heritage tourism sites and groups to address organizational capacity, marketing efforts and partnerships
- Oversee an annual heritage tourism specific advertising campaign that has improved its reach by 129% increasing the number of leads through the development of new creative executions and optimizing the use of digital media
- Ensure Colorado's cultural and heritage experiences are accurately represented in the Official State Vacation Guide, Official State Website at Colorado.com and throughout the enewsletter and public relations programs
- Develop an inventory of Colorado's cultural heritage attractions in collaboration with partners
- Develop new heritage tourism rich media content including videos, an interactive timeline to provide context for the state's history and heritage tourism experiences available to travelers
- Provide engaging content and direction for online and social channels including Facebook, Twitter, Foursquare
- Implement Quality Standards Assessment Program for heritage sites and attractions reviewing significance, authenticity, accessibility, interpretation and protection to assess and address site specific needs and provide technical assistance and communicate effectively with travelers
- Present at over 30 state and regional meetings and conferences about the Colorado Tourism Office programs specifically heritage tourism
- Manage program budget of nearly $3 million and produce regular tracking reports.
Director of Development and Operations
Historic Denver, Inc.
05.2007 - 12.2007
- Developed and managed annual organizational budget including programs, membership, fundraising, operating
- Assisted executive director with human resource needs including employee reviews, benefits review and selection and hiring decisions
- Served on management team to review and address organizational design and structural issues as organization transitioned to new executive director
- Managed communications with Board of Trustees, Executive & Finance Committees
- Managed organization's information system needs
- Serve as public representative and external spokesperson for media in the community.
Resource Development Manager
Historic Denver, Inc.
02.2004 - 05.2007
- Worked on creation and implementation of organization's three year development plan
- Created Trustee-based Development Committee focused on fund development and board member development
- Evaluated membership levels & benefits creating new membership program from prospecting, recruitment and retention
- Researched, selected and converted to new donor management database, eTapestry
- Managed organization's membership communications including the monthly publication, The Historic Denver News
- Developed content of membership enewsletter ensure integration into overall communications plan
- Responsible for annual budgets for programs, membership, fundraising, trustee expenses
- Collaborate with Molly Brown House staff to write SCFD grant application and prepare SCFD budget
- Manage staff members including the Administrative Assistant and Program Coordinator.
Community Relations & Program Manager
Historic Denver, Inc.
01.2003 - 02.2004
- Acted as spokesperson for organization's public events and programs
- Planned month of events for Historic Denver Month and solicited sponsorship of the events
- Planned quarterly workshops and author events
- Planned annual summer fund-raiser including silent auction and fulfilled sponsorship commitments
- Planned organization's Annual House Tour and secured multi-year title sponsorship for event and coordinated 100+ volunteers.
Development Events Coordinator
Denver Zoological Foundation
11.2001 - 12.2002
- Planned annual fund-raiser, The 2002 Do at the Zoo, with 3000 attendees
- Planned annual children's fund raiser, The Zip A De Do at the Zoo 2002, with 1200 attendees
- Coordinated 40+ restaurants, the silent auction with 100+ items and over 100 volunteers for the Do at the Zoo
- Planned VIP nights for Zoo Lights and exhibit openings.
Marketing Coordinator
Panache Catering at Terrace Gardens Event Center
04.2001 - 08.2001
- Developed advertising and marketing plan and conducted competition analysis for corporate meetings
- Oversaw sales of corporate meetings through the event execution.
Assistant Event Planner
Association Conference and Exhibition Management
01.2000 - 11.2000
- Worked with 8 associations and 1 corporate client
- Handled all logistics for monthly meetings, tradeshows, golf tournaments and annual meetings.
Education
Skills
- Industry Expertise
- Excellent Communication
- Results Orientation
- Remote Team Management
- Business Planning
- Financial Management
- Organizational Skills
References
Available upon request
Timeline
President, Destination Marketing
Miles Partnership
08.2023 - Current
Senior Vice President
Miles Partnership
07.2015 - 08.2023
General Manager
Miles Partnership
01.2013 - 06.2015
Director of Consumer Marketing & Industry Relations
Colorado Tourism Office
04.2012 - 12.2012
Travel Resources Manager
Colorado Tourism Office
09.2010 - 04.2012
Heritage Tourism Program Manager
Colorado Tourism Office
01.2008 - 05.2010
Director of Development and Operations
Historic Denver, Inc.
05.2007 - 12.2007
Resource Development Manager
Historic Denver, Inc.
02.2004 - 05.2007
Community Relations & Program Manager
Historic Denver, Inc.
01.2003 - 02.2004
Development Events Coordinator
Denver Zoological Foundation
11.2001 - 12.2002
Marketing Coordinator
Panache Catering at Terrace Gardens Event Center
04.2001 - 08.2001
Assistant Event Planner
Association Conference and Exhibition Management
01.2000 - 11.2000