Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Lauren Fidler

Downingtown,PA

Summary

Dynamic and results-driven advertising account executive with over a decade of experience in developing and executing high-impact advertising campaigns. Skilled in building and maintaining strategic relationships with clients, agencies, and partners to deliver customized, multi-platform marketing solutions. Proven track record in negotiating competitive rates, managing comprehensive sales cycles, and driving revenue growth. Adept at leveraging analytics and market research to optimize campaign performance and achieve client objectives. Extensive experience working with political advertising clients, creating targeted campaigns that comply with regulatory requirements and resonate with voters. Recognized for excellent communication skills, creative problem-solving, and a passion for delivering outstanding client service.

Overview

15
15
years of professional experience

Work History

National Account Executive - Agency Partnerships

IHeartMedia
Philadelphia, PA
05.2020 - 11.2024
  • Established strategic-level relationships with client contacts and agency partners.
  • Managed multi-platform advertising campaigns, including broadcast, digital, and programmatic, to maximize reach and impact.
  • Educated clients on the value and brand strength of iHeart's products.
  • Built, maintained, and managed the Salesforce pipeline for accurate planning, forecasting, and pacing.
  • Negotiated pricing based on iHeart inventory, and client/agency requirements.
  • Managed all aspects of the sales cycle, from initial contact to campaign implementation.
  • Managed accounts to retain existing relationships, and grow share of business.
  • Developed and executed targeted advertising campaigns for political clients, ensuring compliance with all regulatory requirements.
  • Collaborated with political candidates and advocacy groups to create compelling advertising strategies.
  • Analyzed market trends and adjusted sales tactics accordingly, maintaining a competitive edge in the industry.
  • Maximized revenue growth by identifying upsell opportunities within existing accounts.
  • Resolved problems with high-profile customers to maintain relationships and increase the return customer base.
  • Assisted in designing broadcast campaigns tailored specifically towards national accounts.
  • Connected with current customers to assess satisfaction, determine needs, and offer new services.

Account Executive Multimarket Partnerships

iHeartmedia
Philadelphia, PA
10.2016 - 05.2020
  • Served as a national sales partner to local account executives.
  • Provided comprehensive training on the features, benefits, and differentiators of national radio products compared to local offerings.
  • Worked closely with local reps to help identify their clients' needs and developed persuasive proposals to meet opportunities on a national scale.
  • Mentored on managing the full lifecycle of national radio campaigns, from initial client contact and proposal development to execution and performance tracking.
  • Kept local partners informed about the latest trends and developments in the national radio advertising landscape that could have impacted their clients.
  • Maintained internal communication to ensure client satisfaction.
  • Negotiated rates based on client expectations and budget.
  • Worked collaboratively with internal partners to drive revenue.
  • Managed multiple accounts simultaneously, while maintaining organization and prioritizing tasks efficiently.

National Sales Assistant

iHeartmedia
Philadelphia, PA
05.2014 - 10.2016
  • Assisted the VP/DOS to meet the needs of existing and potential clients.
  • Managed sales accounts and agreements, acting as a liaison between advertising agencies and stations.
  • Received, input, and confirmed broadcast schedules for air.
  • Handled airtime discrepancies such as revisions, cancellations, preemptions, and make good spots
  • Created sales schedules according to guidelines set by management.
  • Coordinated with agency and station for remote broadcasts and promotional events.
  • Managed scripts and traffic production by stations.
  • Prepared presentations using rating and research information.
  • Researched and managed political spending information.
  • Performed administrative duties such as filing, mailing, and office management.

Marketing Coordinator

A Running Start
Reading, PA
03.2012 - 05.2014
  • Marketed the store brand through use of social media
  • Developed marketing materials such as newsletters and e-mail promotions using Constant Contact
  • Generated ideas for social events and campaigns to bring more traffic to our brand
  • Educated customers on our services and products

Update Anchor/Reporter

830 AM WEEU
Reading, PA
02.2013 - 08.2013
  • Researched news leads and wrote stories to be delivered for on-air newscasts
  • Conducted interviews regarding various local news topics
  • Delivered on-air newscasts
  • Reported on events within the community
  • Edited audio to be used for on-air using News Boss
  • Recorded on-air promos for station advertisers

National Sales Assistant

CBS Television Stations
Philadelphia, PA
03.2010 - 11.2011
  • Reconciled client accounts keeping payments up to date in Microsoft Excel
  • Assisted Account Executives with spot placement and the development of avails using Media Office
  • Approved make-goods and applied order revisions
  • Often served as a liaison between Account Executives and our national clients
  • Conducted data entry of rates and spots into IBS Classic computer system
  • Handled simple administrative duties such as filing, mailing, taking messages and scheduling

Education

Bachelor of Arts - Journalism And Mass Communication

DeSales University
Center Valley, PA
05-2010

Skills

  • Strategic planning
  • Contract negotiations
  • Competitor monitoring
  • Business development
  • Sales negotiations
  • Account development
  • Client relationship building
  • Industry expertise
  • Data-driven decision making
  • Pricing strategy
  • Broadcast sales techniques
  • Political advertising sales consultant

References

References available upon request.

Timeline

National Account Executive - Agency Partnerships

IHeartMedia
05.2020 - 11.2024

Account Executive Multimarket Partnerships

iHeartmedia
10.2016 - 05.2020

National Sales Assistant

iHeartmedia
05.2014 - 10.2016

Update Anchor/Reporter

830 AM WEEU
02.2013 - 08.2013

Marketing Coordinator

A Running Start
03.2012 - 05.2014

National Sales Assistant

CBS Television Stations
03.2010 - 11.2011

Bachelor of Arts - Journalism And Mass Communication

DeSales University
Lauren Fidler