Lauren Manuel
Corona
Summary
Sales leader with a strong history at Cox Automotive, achieving significant revenue growth through strategic account planning and effective client relationship management. Proficient in digital advertising and data analytics, with a focus on team mentorship and performance optimization. Consistently delivers measurable results and improves customer retention strategies.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr Strategic Sales Manager (SMS)
Cox Automotive – Autotrader / Kelley Blue Book
California
01.2024 - Current
- Spearheaded strategic sales initiatives and enterprise account planning for multi-store dealer groups in West region.
- Drove revenue growth across Autotrader Listings and KBB Instant Cash Offer through bundled solutions and co-op strategies.
- Collaborated with performance management, product, and marketing teams to optimize ROI and merchandising outcomes.
- Developed executive-ready narratives, QBRs, and whitespace analyses to identify risks and opportunities.
- Mentored CSMs by sharing best practices and enablement resources for enhanced execution.
- Secured approvals for key projects by presenting comprehensive analyses of risks and opportunities.
Client Success Manager
Cox Automotive – Autotrader / Kelley Blue Book
Corona
12.2020 - 01.2024
- Managed over 60 dealer accounts monthly, increasing business revenue by $200K since December 2020.
- Delivered digital advertising performance reviews and reporting, coaching dealers on best practices.
- Trained new hires and peers, supporting interview processes and onboarding initiatives.
- Built strong client relationships, ensuring competitive positioning and product education across Autotrader/KBB.
- Led co-op submissions while collaborating on dealer group sales initiatives.
Integrated Sales Account Executive
Entercom, Inc. / Smart Reach Digital
Colton
01.2017 - 01.2020
- Generated $1M in first-year sales through effective advertising strategies.
- Sold radio, digital, and event advertising while managing campaign performance.
Digital Marketing Sales Manager
Dealer Digital Group
Murrieta
01.2016 - 01.2017
- Led team of sales consultants in training on analytics and reporting dashboards.
- Delivered direct mail and digital marketing solutions to enhance client engagement.
- Strengthened client relationships through strategic communication and support.
Outside Sales Representative (Southern CA)
Ideal Direct Ad Group
Lake Forest
01.2014 - 01.2016
- B2B automotive direct mail and mobile marketing across Inland Empire, Orange County, and Los Angeles
- Maintained strong customer relationships and territory growth
Outside Sales Account Executive — Newspaper & Digital
Press Enterprise / Freedom Communications
Riverside
01.2008 - 01.2014
- Managed a 25-dealer automotive book; reported trends and performance to VP of Sales
- Led team initiatives and participated in sales trainings, events, and expos
Marketing Manager
imortgage, Inc.
Corona
01.2005 - 01.2008
- Owned email, digital, and print campaigns; managed a small marketing team and monthly budget
- Collaborated with vendors to execute local market initiatives
- Oversaw marketing efforts, ensuring alignment with brand objectives and budget constraints.
Skills
- Strategic account planning
- B2B sales and negotiation
- Client relationship management
- Digital advertising expertise
- Data analytics and reporting
- Revenue growth forecasting
- Performance management and KPIs
- Customer retention strategies
- Cross-functional collaboration
- Training and coaching
Awards
- President's Club, 2021
- President's Club, 2022
- Rookie of the Year, 2021
- Field Salesperson of the Year, 2022
- SLP Leadership graduate, 2024
Certification
Vin Solutions Certified
Timeline
Sr Strategic Sales Manager (SMS)
Cox Automotive – Autotrader / Kelley Blue Book
01.2024 - Current
Client Success Manager
Cox Automotive – Autotrader / Kelley Blue Book
12.2020 - 01.2024
Integrated Sales Account Executive
Entercom, Inc. / Smart Reach Digital
01.2017 - 01.2020
Digital Marketing Sales Manager
Dealer Digital Group
01.2016 - 01.2017
Outside Sales Representative (Southern CA)
Ideal Direct Ad Group
01.2014 - 01.2016
Outside Sales Account Executive — Newspaper & Digital
Press Enterprise / Freedom Communications
01.2008 - 01.2014
Marketing Manager
imortgage, Inc.
01.2005 - 01.2008