Lauren Sagaas
501 Briarhill Court Woodstock,GA
Summary
Accomplished Director of Sales and Marketing with a proven track record at Sunrise Senior Living, adept in crafting and executing strategies that significantly expand market share and revenue. Skilled in sales coaching and CRM software, I excel in partnership development and leveraging video marketing for impactful results. Demonstrated success in mentoring and strategic planning, enhancing profitability and operational efficiency.
Overview
28
28
years of professional experience
Work History
Director of Sales and Marketing
Sunrise Senior Living
10.2014 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by fostering strong relationships with clients, referral partners, and key industry influencers.
- Analyzed sales and marketing data for improved strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Mentored New Sales Directors on best practices for successful sales techniques, resulting in higher census levels within the Atlanta market.
- Organized informational and lead-generating events: Taste of Sunrise, What you don't know about end of life, Navigating VA Benefits.
Director of Sales and Marketing
Senior Lifestyle
01.2012 - 10.2014
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Maintained a two-hour response time for all inquiries.
- Organized lead-generating events; Virtual Dementia Tour, Navigating VA Benefits, Depression, and Seniors.
- Analyzed sales and marketing data for improved strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Prepared sales presentations for clients showing success and credibility of products.
Residential Property Manager
Equity Residential Properties
06.1997 - 02.2012
- Oversaw move-in/move-out processes, ensuring smooth transitions for both incoming and outgoing tenants.
- Regularly inspected property grounds to identify potential problems or safety hazards that required immediate attention.
- Maintained detailed records of tenant interactions, lease agreements, and maintenance requests for accurate recordkeeping.
- Improved tenant satisfaction by addressing concerns promptly and maintaining open lines of communication.
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Managed budgets effectively, reviewing expenses regularly and negotiating favorable contracts with vendors.
- Streamlined rent collection processes, ensuring timely payments and reducing delinquency rates.
Education
Bachelor of Arts -
University of Miami
Miami, FLSkills
- Sales Coaching
- Pricing strategy
- Sales presentations
- Partnership development
- Video Marketing
- CRM software proficiency
- Merchandising strategy
Timeline
Director of Sales and Marketing
Sunrise Senior Living
10.2014 - Current
Director of Sales and Marketing
Senior Lifestyle
01.2012 - 10.2014
Residential Property Manager
Equity Residential Properties
06.1997 - 02.2012
Bachelor of Arts -
University of Miami
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