Lauren Welch
Miami,FL
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
7
7
years of professional experience
Work History
Marketing Director
AFL Beauty Bar
Miami , FL
06.2022 - Current
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Designed and produced marketing collateral for product launches and promotions.
- Analyzed sales data to measure the effectiveness of marketing initiatives.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Negotiated contracts with outside vendors such as printers, photographers, and web developers.
- Established metrics to track ROI on all marketing programs.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Coordinated events such as trade shows and conferences to promote products or services.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Updated web pages and social media profiles with engaging and current content.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Planned and produced highly effective experiential marketing events.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Monitored competitive products and marketing activities to keep in line with consumer trends.
CEO of Jeweled Luxe
Self Employed Web
Los Angeles, California
03.2018 - 10.2022
- Developed and implemented strategic business plans to increase company profitability.
- Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
- Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
- Assessed financial performance of the organization on a regular basis and identified areas for improvement.
- Directed long-term research initiatives to identify new markets for growth opportunities.
- Recruited, trained, mentored, and managed employees at all levels within the organization.
- Cultivated relationships with external organizations to build partnerships that benefited both parties.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
Education
Bachelor of Arts -
University of Southern California
Los Angeles, CA12-2021
Skills
- Key decision making
- Project Management
- Communications management
- Campaign Development
- Content Creation
- Campaign Management
- Campaign Planning
- Marketing campaign development
- Media Relations
- Marketing automation
- Branding
- Sales expertise
- Digital Marketing
- Marketing Analytics
- Creative Direction
- B2B Marketing
- Networking
Timeline
Marketing Director
AFL Beauty Bar
06.2022 - Current
CEO of Jeweled Luxe
Self Employed Web
03.2018 - 10.2022
Bachelor of Arts -
University of Southern California