Summary
Overview
Work History
Education
Skills
Timeline
Generic

Laurie Krol

Clarence Center

Summary

Sales leader specializing in client needs assessment and communication. Proven track record in enhancing team performance and implementing strategies that boost customer satisfaction and retention.

Overview

29
29
years of professional experience

Work History

Residential Sales Manager

Indoor Air Professionals
Lancaster
04.2017 - Current
  • Led residential sales teams to achieve targets in indoor air quality solutions.
  • Trained and mentored new sales staff on product knowledge and customer service.
  • Developed sales strategies to enhance customer engagement and satisfaction.
  • Collaborated with marketing to create promotional materials for seasonal campaigns.
  • Attended trade shows related to consumer indoor air quality needs.

Account Manager

WFE, Inc
Amherst
09.2015 - 04.2017
  • Managed client relationships to ensure satisfaction and retention.
  • Developed proposals tailored to client needs.
  • Facilitated communication between clients and internal teams for project execution.
  • Analyzed account performance data to identify improvement opportunities.
  • Led contract negotiations to secure favorable terms for clients and company.
  • Renewed existing accounts by building relationships with clients while also cold calling new clients to provide company growth.

Retail Sales Management

Charming Shoppes
Webster, Greece & Cheektowaga
01.1997 - 05.2012
  • Maintained up-to-date knowledge of current trends in retail management as well as best practices within the industry.
  • Developed policies and procedures for effective management of resources, inventory control, quality assurance and safety protocols.
  • Monitored inventory levels, identified discrepancies between system records and physical counts of stock, reported findings to management.
  • Monitored progress of trainees to ensure they were meeting expectations set by management.
  • Worked closely with management team to set goals and objectives for the retail store.
  • Communicated effectively with management on any issues or special requests from customers.
  • Tracked sales performance against goals set by management team on a regular basis.
  • Stocked shelves in retail stores during deliveries as requested by management team.

Assistant Branch Manager

Canandaigua National Bank & Trust
Webster
04.2008 - 07.2011
  • Assisted in daily branch operations and customer service initiatives.
  • Coordinated team schedules and managed staff assignments effectively.
  • Supported branch management in implementing policies and procedures.
  • Trained new employees on bank systems and customer interaction standards.
  • Enhanced customer experience by resolving inquiries and facilitating transactions.
  • Resolved customer issues effectively in order to maintain strong customer relationships.
  • Provided leadership and direction to staff members in order to ensure efficient operations of the branch.
  • Maintained a positive relationship with customers by responding promptly to inquiries or complaints.
  • Monitored daily operations and supported Branch Manager in necessary duties.
  • Ensured compliance with internal policies and procedures as well as external regulations.
  • Provided bank leadership in absence of branch manager.
  • Developed strategy to achieve target sales goals.
  • Developed strategies for increasing customer satisfaction levels and improving service quality.

Education

High School Diploma -

Clarence High School
Clarence, NY
06-1992

Skills

  • Sales strategy
  • Customer retention
  • Team leadership
  • Client needs assessment
  • Closing transactions
  • Consultative selling techniques
  • Product training
  • Trade show participation
  • Client relationship management

Timeline

Residential Sales Manager

Indoor Air Professionals
04.2017 - Current

Account Manager

WFE, Inc
09.2015 - 04.2017

Assistant Branch Manager

Canandaigua National Bank & Trust
04.2008 - 07.2011

Retail Sales Management

Charming Shoppes
01.1997 - 05.2012

High School Diploma -

Clarence High School

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