Lavette D. Credle
Charter Communications, Spectrum
Raleigh,NC
18
years of professional experience
Driven Sales Manager with 10+ years experience in all facets of inside sales, outside sales, customer service and training. Sales Manager successful in relationship and team building. Ability to exceed sales goals by leading from the front, set record-high sales figures, expanding existing territories, and developing new accounts. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction.
Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.
Work History
Residential Connectivity Sales Manager
2 Years 7 Months- Analyzed market trends to identify new opportunities and refine sales strategies for optimal results.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Mentored staff, fostering professional growth and enhancing team dynamics within the department.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
Residential Market Development Supervisor
8 Months- Supervised 70% in field and 30% in office
- Maintained up-to-date knowledge of products and services offered to customers.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Led and coached team of 8-12 Outside Sales Representatives selling core residential product including, Cable TV, Internet, Voice, and Nationwide Mobile
- Assigned and managed leads
- Provided goal oriented direction to achieve goals
- Tracked and audited sales
- Conducted trainings, 1:1 coaching/development; and facilitated team huddles
- Reviewed reports for coaching opportunities
- Communicated business directives
- Supported leadership
- Increased operational efficiency by developing improved filing systems for confidential client records by implementing work orders
- Delegated daily tasks to over 2-3 employees to provide development opportunities
- Coordinated site investigations, documented issues and escalated to executive teams as needed
- Communicated best practices among on-site and external personnel to align efforts and goals
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Developed and implemented strategies to increase sales and improve customer service.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
Direct Sales Supervisor/RCS Supervisor
5 Years 4 Months- Supervised 70% in field and 30% in office
- Maintained up-to-date knowledge of products and services offered to customers.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Led and coached team of 8-12 Outside Sales Representatives selling core residential product including, Cable TV, Internet, Voice, and Nationwide Mobile
- Assigned and managed leads
- Provided goal oriented direction to achieve goals
- Tracked and audited sales
- Conducted trainings, 1:1 coaching/development; and facilitated team huddles
- Reviewed reports for coaching opportunities
- Communicated business directives
- Supported leadership
- Increased operational efficiency by developing improved filing systems for confidential client records by implementing work orders
- Delegated daily tasks to over 2-3 employees to provide development opportunities
- Coordinated site investigations, documented issues and escalated to executive teams as needed
- Communicated best practices among on-site and external personnel to align efforts and goals
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Developed and implemented strategies to increase sales and improve customer service.
Territory Sales Representative
3 Years 5 Months- Exceeded ramp within first 3 weeks and maintained momentum throughout duration of position
- Built relationships with customers and the community to establish long-term business growth
- Met and exceeded quotas and expectations on a consistent basis
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
- Promptly resolved all customer requests, questions and complaints
- Contacted customers by phone and email in response to inquiries
- Team Player
- Proven Track Record, hit top tier on sales quarterly
- Resurrected and monetized dormant leads to build book of business and increase revenues.
- Maintained relationships with established accounts and prospected new customer relationships by calling on customers and engaging prospects in person.
Retail Sale Representative
1 Year 4 Months- Understood all Time Warner Cable product offerings including pricing information
- Used canvas of assigned territory identified by likely targets of former and never connected customers
- Attended special events and scheduled building presentations that increased new connects and upgrades of new and existing core products
- Exceeded sales goals and quotas consistently
- Provided shopping experience catered to each and every customer while recommending solutions based on customers specific needs
- Assisted customers in selecting and purchasing products and services
- Effectively communicated product and service information, feature functionality, billing procedures and equipment usage to each customer
- Increased sales by offering advice on purchases and promoting additional products.
- Retained customers seeking to disconnect or downgrade services through examining needs of customers as it pertained to Time Warner Cable products/services
- Effectively processed customer bill payments
- Achieved and exceeded all sales and retention quotas set by following established departmental policies and procedures
- Demonstrated full understanding of current marketing campaigns and offerings and have the ability to communicate them clearly to customers
- Accurately entered data into billing system
- Successfully led key projects which resulted in an upward trajectory for PSUs sold in the Cary market
- Increased sales and customer satisfaction through personalized servicing.
- Welcomed customers and provided assistance in locating and purchasing products.
- Recommended merchandise to customers based on needs and preferences.
Branch Sales Manager
4 Years 2 Months- Managed branch operations, including sales, customer service, finances, and recordkeeping
- (Multiple states and cities VA, NC, TN, SC, GA, FL, MS, MO) Managed working of branch and initiated ways to increase profit and reduce expenses
- Worked in the field daily to meet and exceed sales quotas
- Monitored functioning of branches and accomplished all profit goals
- Established good relationships with B2B and Residential customers
- Organized reports for market managers and management as well as field evaluations as required
- Worked directly with Sales Leadership to establish individual goals, objectives and action plans designed to attain company, departmental, and personal objectives
- Submitted new strategies, ideas and suggestions for meeting budget expectations whenever possible and applicable to management
- Interviewed and evaluated potential candidates for installation technicians
- Expedited growth of operations by utilizing all assets effectively
- Increased regional market share by 50% within 3 months
- Trained all incoming sales team members
- Resolved customer complaints to maintain high level of satisfaction
- Interviewed, hired, and developed team of 6 Supervisors w/ 6-8 Representatives
- Resolved customer complaints to maintain high level of satisfaction.
Education
Bachelor of Science - Education
- Minor in Coaching
Skills
Teamwork / Collaboration
Budgeting
Sales Management
Customer Service
Business Development
Analytical problem solver
Strong interpersonal skills
Positive and upbeat
CSG and Agent OS expert
Staff training and development
General Office Duties
Goal Setting ( Sales Goal Oriented)
Mentoring
Timeline
Residential Connectivity Sales Manager
Charter Communications, Spectrum
01.2024 - CurrentRead More
Residential Market Development Supervisor
Charter Communications, Spectrum
04.2023 - 12.2023Read More
Direct Sales Supervisor/RCS Supervisor
Charter Communications, Spectrum
12.2017 - 04.2023Read More
Territory Sales Representative
Time Warner Cable
07.2014 - 12.2017Read More
Retail Sale Representative
Time Warner Cable
03.2013 - 07.2014Read More
Branch Sales Manager
Securewatch ADT
01.2009 - 03.2013Read More
Elizabeth City State University
Bachelor of Science from Education
Read More