Layla Ross

• Brands Managed: Select, Island, Kikoko, Atlas, Pax, Dosist, Garden Society, Kin Slips, PureExtracts, Sherbinskis, Airgraft
• Managed 100 rotating retail accounts, including Eaze
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Consulted with product development teams to enhance products based on customer interest data.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Worked with Compliance team to ensure that all products being purchased met California State Compliance
• Built and maintained strong client relationships to drive business growth.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.

• Wrote business plans and pitch decks for investors
• Developed and implemented all system controls and processes
• Oversee all daily activities: Accounts Payable/Receivable; Inventory control, Human Resources, Shipping and Receiving, and Contracts
• Obtained state and local cannabis licenses
• Guide the company through compliance regulations, and attend city hall meetings and other cannabis regulatory events
• Managed all walk-throughs, and obtained all approvals from the City of Oakland planning, building, and fire departments
• Manage equity applicant, cash flow, and all tax related activities; excise, cultivation and sales use taxes
• Adapt systems, processes, and business models to the ever-changing laws and regulations
• Produce outgoing shipping manifests and manage incoming manifests
• Assist with sales, sourcing, and creation of contracts.
• Oversaw day-to-day production activities in accordance with business objectives.
• Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.

• Developed and successfully launched the W Vapes brand
• Lead business development
• Set up state-wide distribution
• Negotiated contracts
• Directed Sales Team
• Created sales strategies for both the distributor and our brand ambassadors
• Directed Marketing Team, print ads, videos, and campaigns
• Was interviewed multiple times by trade entities for print and video
• Implemented compliant procedures, switched over to a cannabis related CRM, member of NCIA, attended regulatory events, and had regular meetings with a compliance lawyer
• Adapted company structure, systems, processes, and business models with the ever-changing laws and regulations
• Won several awards for best product
• Met all KPI’s
• Attended and had booths at B2B and B2C tradeshows and events
• Managed cash flow
• Worked with several accountants to ensure proper accounting procedures were being met with the implementation of 280E

• Guided investors on ideas for packaging, branding, and concept of product. Collaborated with designer on creating specialized, patentable designs and a custom battery.
• Worked directly with factories overseas to source custom parts and materials. Collaborated with factories to develop new systems for custom products.
• Researched materials that would work for the product, ensuring they were also safe for use.
• Oversaw all importing of parts including setup of accounts with UPS and FedEx
• Negotiated pricing with factories

• Grew the department from national to global by setting up distribution in Australia, England, France, Sweden, Germany, and the Netherlands
• Successfully launched several brands, and grew net profits for the department 1,150% during my tenure
• Became the fastest growing department in the company, and oversaw 250 accounts
• Oversaw photoshoots, videos, descriptions, and packaging for new brands and client training materials
• Guided the shipping department on international importing and exporting including setup of accounts with UPS and FedEx
• Received award for Distributor of the Year within first year of taking over the department
• Negotiated pricing with factories
• Collaborated with manufacturing and supply chain management.
• Promoted brand at industry events and through ongoing networking efforts nationally and internationally.
• Prospected for leads to build pipeline and convert to sales opportunities.

Compliance Consultant to a cannabis delivery to obtain local and state approval, Motion Picture Costumer and Wardrobe Stylist, Boutique Owner, Record label management